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# WeSeeUs
案例简介:当我们为了COVID-19隔离而孤立自己时,这就打开了关于缺乏社区和联系对我们的心理健康有什么影响的讨论。但是,如果让我们感到被人看到和安全的社区一开始就不那么明显了呢?2019年,只有4% 的美国普通人群表示,他们在过去12个月里考虑过自杀,而48% 的跨性别者曾。Trans Lifeline和Leo Burnett已经联手解决这场孤立危机。 在跨能见度日,# WeSeeU将在社交媒体上推出。当跨性别和非二进制影响者分享他们被看到和看到其他人的故事时,他们会促使他们的追随者分享他们的故事并使用 # WeSeeU。没有人应该因为他们的身份而感到孤立,在这个社会距离和电信是最重要的时代 # WeSeeu表明,当我们有分享的力量和脆弱性来表达自己时,会有多么大的影响。
# WeSeeUs
案例简介:As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they had considered suicide in the past 12 months, while 48% of trans people had. Trans Lifeline and Leo Burnett have joined forces to address this crisis of isolation. On Trans Day of Visibility, #WeSeeUs will launch across social media. As trans and nonbinary influencers share their stories of being seen and seeing others, they’ll prompt their followers to share their stories and use #WeSeeUs. No one should feel isolated because of their identity, and in a time where social distancing and telecommunications are of the utmost importance #WeSeeUs shows just how great the impact can be when we have the strength to share and the vulnerability to express ourselves.
#WeSeeUs
案例简介:当我们为了COVID-19隔离而孤立自己时,这就打开了关于缺乏社区和联系对我们的心理健康有什么影响的讨论。但是,如果让我们感到被人看到和安全的社区一开始就不那么明显了呢?2019年,只有4% 的美国普通人群表示,他们在过去12个月里考虑过自杀,而48% 的跨性别者曾。Trans Lifeline和Leo Burnett已经联手解决这场孤立危机。 在跨能见度日,# WeSeeU将在社交媒体上推出。当跨性别和非二进制影响者分享他们被看到和看到其他人的故事时,他们会促使他们的追随者分享他们的故事并使用 # WeSeeU。没有人应该因为他们的身份而感到孤立,在这个社会距离和电信是最重要的时代 # WeSeeu表明,当我们有分享的力量和脆弱性来表达自己时,会有多么大的影响。
#WeSeeUs
案例简介:As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they had considered suicide in the past 12 months, while 48% of trans people had. Trans Lifeline and Leo Burnett have joined forces to address this crisis of isolation. On Trans Day of Visibility, #WeSeeUs will launch across social media. As trans and nonbinary influencers share their stories of being seen and seeing others, they’ll prompt their followers to share their stories and use #WeSeeUs. No one should feel isolated because of their identity, and in a time where social distancing and telecommunications are of the utmost importance #WeSeeUs shows just how great the impact can be when we have the strength to share and the vulnerability to express ourselves.
# WeSeeUs
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#WeSeeUs
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基本信息
- 广告战役: #Trans Lifeline-网络-3df5#
- 广告品牌: Trans Lifeline
- 发布日期: 2020
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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