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# WeSeeUs
案例简介:由于我们都因新型冠状病毒肺炎隔离而孤立自己,这引发了关于缺乏社区和联系会对我们的精神卫生造成什么影响的讨论。但是,如果让我们感到被看到和安全的社区一开始就不那么明显呢?在 2019 中,只有 4% 的美国普通人群说他们在过去的 12 个月里考虑过自杀,而 48% 的跨性别人群考虑过自杀。Trans Lifeline和Leo Burnett联手解决隔离危机。 在跨能见度日,# WeSeeUs将在社交媒体上发布。当跨性别和非二元影响者分享他们被看到和看到他人的故事时,他们会提示他们的追随者分享他们的故事并使用 # WeSeeUs。没有人应该因为他们的身份而感到孤立,在一个社会距离和电信至关重要的时代,# WeSeeUs展示了当我们有力量分享和脆弱地表达自己时,影响有多大。
# WeSeeUs
案例简介:As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they had considered suicide in the past 12 months, while 48% of trans people had. Trans Lifeline and Leo Burnett have joined forces to address this crisis of isolation. On Trans Day of Visibility, #WeSeeUs will launch across social media. As trans and nonbinary influencers share their stories of being seen and seeing others, they’ll prompt their followers to share their stories and use #WeSeeUs. No one should feel isolated because of their identity, and in a time where social distancing and telecommunications are of the utmost importance #WeSeeUs shows just how great the impact can be when we have the strength to share and the vulnerability to express ourselves.
#WeSeeUs
案例简介:由于我们都因新型冠状病毒肺炎隔离而孤立自己,这引发了关于缺乏社区和联系会对我们的精神卫生造成什么影响的讨论。但是,如果让我们感到被看到和安全的社区一开始就不那么明显呢?在 2019 中,只有 4% 的美国普通人群说他们在过去的 12 个月里考虑过自杀,而 48% 的跨性别人群考虑过自杀。Trans Lifeline和Leo Burnett联手解决隔离危机。 在跨能见度日,# WeSeeUs将在社交媒体上发布。当跨性别和非二元影响者分享他们被看到和看到他人的故事时,他们会提示他们的追随者分享他们的故事并使用 # WeSeeUs。没有人应该因为他们的身份而感到孤立,在一个社会距离和电信至关重要的时代,# WeSeeUs展示了当我们有力量分享和脆弱地表达自己时,影响有多大。
#WeSeeUs
案例简介:As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they had considered suicide in the past 12 months, while 48% of trans people had. Trans Lifeline and Leo Burnett have joined forces to address this crisis of isolation. On Trans Day of Visibility, #WeSeeUs will launch across social media. As trans and nonbinary influencers share their stories of being seen and seeing others, they’ll prompt their followers to share their stories and use #WeSeeUs. No one should feel isolated because of their identity, and in a time where social distancing and telecommunications are of the utmost importance #WeSeeUs shows just how great the impact can be when we have the strength to share and the vulnerability to express ourselves.
# WeSeeUs
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#WeSeeUs
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基本信息
- 广告战役: #Trans Lifeline-网络-3df5#
- 广告品牌: Trans Lifeline
- 发布日期: 2020
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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