#leydemierda (#shitlaw)|海报/平面|广告营销案例【ADGuider广告指南】

# Leydemierda (# shitlaw)

案例简介：简要解释这项法律不惩罚任何能够折断巨嘴鸟喙、毒害狗、组织打架或以任何方式虐待动物的人, 是一项只对一件事有好处的法律…… 为了证明现行法律是多么无用，我们把它印在成千上万个宠物 “便便袋” 上。每个人都有这样简单的指导: 现行的动物福利法只适用于一件事。拿起你的宠物垃圾。拍照或录像。并在你的社交网络上与标签 # LeyDeMierda (# ShitLaw) 分享。这些袋子是在兽医诊所、公园、避难所和该国最大的宠物连锁商店免费赠送的。动物爱好者经常光顾的所有空间，毫无疑问，这一目标将参与该活动，并在该活动的官方网站上列出。条目摘要很难相信像哥斯达黎加这样绿色的国家有一部动物福利法，不惩罚虐待、虐待或杀害动物的人。一项修改该法案的改革计划已经提出，但在过去的五年里一直被困在国会。对于该国最大的狗收容所 Territorio de Zaguates (Mutt Territory) 来说，情况再也不能保持不变了。他们推动了一项运动来改变立法，并确保任何犯下这些罪行的人都会被判入狱。

# Leydemierda (# shitlaw)

案例简介：Brief Explanation A law that does not punish anyone who’s capable of breaking a toucan’s beak, poisoning dogs, organizing fights, or abusing animals in any way, is a law that’s only good for one thing…To demonstrate how useless the current law is, we printed it on thousands of pet "poop bags”. Each with this simple instruction: The current animal welfare law is only good for one thing. Pick up your pet waste. Take a picture or video. And share it on your social networks with the hashtag #LeyDeMierda (#ShitLaw). The bags were given away for free in veterinary clinics, parks, refuges, and the country’s largest pet shop chain. All spaces frequented by animal lovers, a target that would no doubt participate in the initiative, and listed on the campaign’s official site. Entry Summary It’s hard to believe that a country as green as Costa Rica, has an Animal Welfare Law which does not punish those who abuse, mistreat or kill animals. A reform project to amend it has been proposed, but has been stuck in Congress for the past five years.For Territorio de Zaguates (Mutt Territory), the country’s largest dog shelter, the situation could no longer stay the same. They pushed for a movement to change the legislation, and see that whomever commits those crimes, is sentenced with jail.