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连接4气候 # ReOOTD
案例简介：如今，16-25岁的年轻人每天都希望穿上最新的潮流，在Instagram上上传一张标有 # OOTD (当天服装) 的照片。所有这些不仅导致了快速时尚消费的增加，而且造成了巨大的浪费，使环境恶化。 Instagram过滤器和贴纸现在是我们日常生活的一部分。# ReOOTD是一项鼓励Z世代减少消费模式的活动，让他们参与激活活动，让他们使用rewear挑战过滤器，挑战他们在12月份每天重新穿一件衣服。然而，挑战是由时尚博客作者开始的，他们提高了对该运动的认识。该活动还包括动画贴纸，人们可以使用这些贴纸使他们的故事变得有趣。
连接4气候 # ReOOTD
案例简介：16-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD (outfit of the day). All of this has not only led to increased consumption of fast fashion but also a huge wastage, degrading the environment. Instagram filters and stickers are a part of our everyday living now. #ReOOTD is a campaign to encourage Gen Z to reduce their consumption patterns by involving them in an activation campaign whereby they use the rewear challenge filter, challenging them to rewear an item of clothing everyday in the month of December. The challenge however is started by fashion bloggers increasing the awareness of the campaign. The campaign also includes animated stickers that people can use to make their stories interesting.
Connect4Climate #ReOOTD
案例简介：如今，16-25岁的年轻人每天都希望穿上最新的潮流，在Instagram上上传一张标有 # OOTD (当天服装) 的照片。所有这些不仅导致了快速时尚消费的增加，而且造成了巨大的浪费，使环境恶化。 Instagram过滤器和贴纸现在是我们日常生活的一部分。# ReOOTD是一项鼓励Z世代减少消费模式的活动，让他们参与激活活动，让他们使用rewear挑战过滤器，挑战他们在12月份每天重新穿一件衣服。然而，挑战是由时尚博客作者开始的，他们提高了对该运动的认识。该活动还包括动画贴纸，人们可以使用这些贴纸使他们的故事变得有趣。
Connect4Climate #ReOOTD
案例简介：16-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD (outfit of the day). All of this has not only led to increased consumption of fast fashion but also a huge wastage, degrading the environment. Instagram filters and stickers are a part of our everyday living now. #ReOOTD is a campaign to encourage Gen Z to reduce their consumption patterns by involving them in an activation campaign whereby they use the rewear challenge filter, challenging them to rewear an item of clothing everyday in the month of December. The challenge however is started by fashion bloggers increasing the awareness of the campaign. The campaign also includes animated stickers that people can use to make their stories interesting.
连接4气候 # ReOOTD
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Connect4Climate #ReOOTD
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