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罗神威化饼
案例简介：学分
罗神威化饼
案例简介：Credits
Roshen Wafers
案例简介：学分
Roshen Wafers
案例简介：Credits
罗神威化饼
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Roshen Wafers
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案例详情
Once upon a time, the brand "Roshen Wafers" embarked on its first TV advertising campaign to enter the competitive Polish market. Wafers hold a special place in the hearts of Poles, being among their cherished national products. The country has been the world's leading exporter of wafers for over a decade. As Roshen's first foray into the demanding Polish market, the goal was clear: to convey a distinctive message — "These wafers are delicious." We were there to assist in crafting a communication strategy that would resonate with the discerning Polish audience. In our video, the timeless tale of Red Riding Hood takes an unexpected twist with the introduction of wafers. Departing from the conventional narrative, our wolf isn't a fearsome beast but just an ordinary guy. Red Riding Hood isn't the innocent girl, typical damsel in distress; she's practically an evil mastermind.
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