Amazon Prime Video continues to demonstrate the impact of great content on viewers in the second iteration of its 'Great shows stay with you' campaign, created by Droga5 London. Unlike the previous campaign, which saw individuals gradually transform their personalities over the course of an entire season, the new spots focus on a single dramatic moment inspired by the previous day's viewing. In Conference, a speaker at a drainage convention wins over the room with his Marvellous Mrs Maisel-esque speech, while in Cupcake, an office worker deploys assassin-worthy tactics worthy of Hanna to nab the last sweet treat remaining on the plate. Pep Talk (inspired by All or Nothing: Manchester City) and Choke (New Amsterdam) complete the quartet.“Each of these films chronicles a small moment in our heroes’ lives, made more dramatic by virtue of the fact that they have been binge-watching Amazon Prime Video,” said David Kolbusz, Chief Creative Officer, Droga5 London. “The best shows get inside us and in the wake of watching, we sometimes feel like the characters on screen. It can even lead one to believe they can do anything.” All four 60-second spots were directed by Steve Rogers through Somesuch.