营销日历 营销导航 热门搜索 使用技巧
广告营销案例
  • 基本信息
  • 创作者
  • 案例详情

        • 您的体验已到期

        免费领取会员>

        本案例默认翻译为中文，点击可切换回原语言

        已切换成原语言，点击可翻译成中文

        咏叹调

        案例简介：概要 Tony Bongiovi 是世界著名的工程师和唱片制作人。通过托尼的世界著名的发电站工作室的传统，Bongiovi 声学实验室带来了独特的, 通过专利 DPS (数字发电站) 技术，为世界各地的人和行业提供尖端和高质量的声音。在 Tony Bongiovi 与著名的医生、技术人员和研究人员协商后，Bongiovi medical & Health Technologies (BMHT) 诞生了，现在拥有 DPS 在医疗和健康领域的专利权。Mdp (医疗数字发电站) 算法经过专门校准和验证，适用于商业和医疗应用。Bongiovi 向我们提出了将他们的专利音频技术融入医疗设备的想法，希望进一步将他们的品牌扩展到其他行业。我们的预算大约是 70,000 美元。随着 Bongiovi Acoustic 实验室继续走上获得 FDA 和 CE 批准的合法道路，Aria 在技术上仍然被认为是原型。 结果 通过我们的战略伙伴关系，我们能够将 Bongiovi Acoustic labs 的技术带入医疗保健领域。Aria 的远程监控功能将最大限度地减少门诊就诊频率及其相关成本，同时提高医生检查患者进展的能力。根据 Aria 的保守定价，美国近 160,000 名医生可能会发现该产品的主张与影响健康社区和健康钱包的好处相关, 证明具有成本效益的远程医疗是有利可图的。Aria 只关注两个相关的患者诊断，心脏病和慢性阻塞性肺病，可能会对近 4毫米名美国成年患者产生积极影响 (1.5毫米在医疗保险/医疗补助中，2.4毫米在其他保险中)。医疗保险和医疗补助患者受益于价格适中的 Aria，同时也可以为设备销售创造 222.6毫米美元的收入，而医生可以从美国政府获得 11 亿美元用于监控设备产出。 执行 从一开始，当我们定义咏叹调所属的范围、竞争和文化时，对我们来说同情目标受众是非常重要的。通过结合仔细研究的人体工程学和音频技术和医疗保健领域的用户体验，我们发现了 Bongiovi 在远程医疗未来的新可能性。综合功能和设计，我们的开发过程包括: 研究、见解、原型制作、经验地图、可用性测试和现场研究。为了保持成本效率和最大限度的可扩展性，我们选择了为 Android 设备设计移动远程医疗平台。该平台允许远程可视化、存储和监控患者数据。由于移动应用程序的设计是为了完成大部分繁重的工作，我们能够使用低成本的 3d 打印材料来构建 Aria 的采集单元，从而创造一个更经济实惠的、移动远程医疗解决方案。 活动描述 Aria 是数字听诊器的原型，也是医疗保健领域音频创新的设计方法，为世界各地有需要的人提供经济高效的远程医疗解决方案。通过结合 Bongiovi 的专利 MDPS (医疗数字发电站) 算法，我们能够设计一个更实惠的系统，反过来，使医疗保健更容易获得。Aria 旨在表明音频技术可以以更经济实惠的方式向更多的人提供。Bongiovi 的算法具有实时重掌握音频的能力。它允许 Aria 立即映射数字转换中丢失的缺点，恢复频率响应并提供高级音频质量。通过我们定制的远程医疗平台，Aria 为全球医疗保健专业人员和患者提供远程患者监控。

        咏叹调

        案例简介：Synopsis Tony Bongiovi is a world-renowned engineer and record producer. Through the traditions of Tony’s world-famous Power Station Studios, Bongiovi Acoustic Labs brings unique, cutting-edge and high-quality sound to people and industries all over the world through patented DPS (Digital Power Station) technology. After Tony Bongiovi conferred with prominent medical doctors, technologists and researchers, Bongiovi Medical & Health Technologies (BMHT) was born and now holds the patent rights for DPS in the medical and health fields. The MDPS (Medical Digital Power Station) algorithm is specially calibrated and verified for commercial and medical applications. Bongiovi came to us with the idea to incorporate their patented audio technology into a medical device in the hopes of further expanding their brand into other industries. Our budget was roughly $70,000. As Bongiovi Acoustic Labs continues to engage on a legitimate path to obtain FDA and CE approvals, the Aria is still technically considered a prototype. Outcome Through our strategic partnership, we’re able to move Bongiovi Acoustic Labs’ technology into the world of healthcare. Aria’s remote monitoring capabilities would minimize clinic visit frequency and its related costs, while increasing doctors' ability to check on patient progress. Based on the conservative pricing of the Aria, almost 160,000 doctors in the US are likely to find the product’s proposition relevant for benefits that impact both a healthy community and a healthy wallet, proving that cost-effective telemedicine can be profitable. Focusing only on two relevant patient diagnoses, Heart Disease and COPD, Aria may be able to positively impact almost 4mm US adult patients (1.5mm on Medicare/Medicaid and 2.4mm with other insurances). Medicare and Medicaid patients benefiting from the use of the modestly priced Aria could also simultaneously generate $222.6mm with device sales, while doctors could receive $1.1bn from US government for monitoring device outputs. Execution Right from inception, it was very important for us to empathize with our target audience while we define the scope, competition and culture in which the Aria belongs. By combining carefully studied ergonomics and user experience in the fields of audio technology and healthcare, we discovered new possibilities for Bongiovi in the future of telemedicine. Synthesizing functionality and design, our development process included: research, insights, prototyping, experience maps, usability testing and field studies. In order to maintain cost-efficiency and maximize scalability, we chose to design the mobile telemedicine platform for Android devices. The platform allows patient data to be visualized, stored and monitored remotely. Since the mobile app was designed to do most of the heavy lifting, we were able to build the Aria’s acquisition unit using low cost, 3D-printed materials, in turn, creating a more affordable, mobile telemedicine solution. CampaignDescription The Aria is a prototype of a digital stethoscope and a design approach to audio innovation in healthcare that delivers a cost-effective telemedicine solution to those in need around the world. By incorporating Bongiovi’s patented MDPS (Medical Digital Power Station) Algorithm, we were able to design a more affordable system, in turn, making healthcare more accessible. The Aria aims to show that audio technology can be made available to more people, in more affordable ways. Bongiovi's algorithm has the ability to remaster audio in real time. It allows the Aria to instantly map the shortcomings lost in digital conversion, restore frequency responses and deliver advanced audio quality. Through our customized telemedicine platform, the Aria offers remote patient monitoring to healthcare professionals and patients across the globe.

        ARIA

        案例简介：概要 Tony Bongiovi 是世界著名的工程师和唱片制作人。通过托尼的世界著名的发电站工作室的传统，Bongiovi 声学实验室带来了独特的, 通过专利 DPS (数字发电站) 技术，为世界各地的人和行业提供尖端和高质量的声音。在 Tony Bongiovi 与著名的医生、技术人员和研究人员协商后，Bongiovi medical & Health Technologies (BMHT) 诞生了，现在拥有 DPS 在医疗和健康领域的专利权。Mdp (医疗数字发电站) 算法经过专门校准和验证，适用于商业和医疗应用。Bongiovi 向我们提出了将他们的专利音频技术融入医疗设备的想法，希望进一步将他们的品牌扩展到其他行业。我们的预算大约是 70,000 美元。随着 Bongiovi Acoustic 实验室继续走上获得 FDA 和 CE 批准的合法道路，Aria 在技术上仍然被认为是原型。 结果 通过我们的战略伙伴关系，我们能够将 Bongiovi Acoustic labs 的技术带入医疗保健领域。Aria 的远程监控功能将最大限度地减少门诊就诊频率及其相关成本，同时提高医生检查患者进展的能力。根据 Aria 的保守定价，美国近 160,000 名医生可能会发现该产品的主张与影响健康社区和健康钱包的好处相关, 证明具有成本效益的远程医疗是有利可图的。Aria 只关注两个相关的患者诊断，心脏病和慢性阻塞性肺病，可能会对近 4毫米名美国成年患者产生积极影响 (1.5毫米在医疗保险/医疗补助中，2.4毫米在其他保险中)。医疗保险和医疗补助患者受益于价格适中的 Aria，同时也可以为设备销售创造 222.6毫米美元的收入，而医生可以从美国政府获得 11 亿美元用于监控设备产出。 执行 从一开始，当我们定义咏叹调所属的范围、竞争和文化时，对我们来说同情目标受众是非常重要的。通过结合仔细研究的人体工程学和音频技术和医疗保健领域的用户体验，我们发现了 Bongiovi 在远程医疗未来的新可能性。综合功能和设计，我们的开发过程包括: 研究、见解、原型制作、经验地图、可用性测试和现场研究。为了保持成本效率和最大限度的可扩展性，我们选择了为 Android 设备设计移动远程医疗平台。该平台允许远程可视化、存储和监控患者数据。由于移动应用程序的设计是为了完成大部分繁重的工作，我们能够使用低成本的 3d 打印材料来构建 Aria 的采集单元，从而创造一个更经济实惠的、移动远程医疗解决方案。 活动描述 Aria 是数字听诊器的原型，也是医疗保健领域音频创新的设计方法，为世界各地有需要的人提供经济高效的远程医疗解决方案。通过结合 Bongiovi 的专利 MDPS (医疗数字发电站) 算法，我们能够设计一个更实惠的系统，反过来，使医疗保健更容易获得。Aria 旨在表明音频技术可以以更经济实惠的方式向更多的人提供。Bongiovi 的算法具有实时重掌握音频的能力。它允许 Aria 立即映射数字转换中丢失的缺点，恢复频率响应并提供高级音频质量。通过我们定制的远程医疗平台，Aria 为全球医疗保健专业人员和患者提供远程患者监控。

        ARIA

        案例简介：Synopsis Tony Bongiovi is a world-renowned engineer and record producer. Through the traditions of Tony’s world-famous Power Station Studios, Bongiovi Acoustic Labs brings unique, cutting-edge and high-quality sound to people and industries all over the world through patented DPS (Digital Power Station) technology. After Tony Bongiovi conferred with prominent medical doctors, technologists and researchers, Bongiovi Medical & Health Technologies (BMHT) was born and now holds the patent rights for DPS in the medical and health fields. The MDPS (Medical Digital Power Station) algorithm is specially calibrated and verified for commercial and medical applications. Bongiovi came to us with the idea to incorporate their patented audio technology into a medical device in the hopes of further expanding their brand into other industries. Our budget was roughly $70,000. As Bongiovi Acoustic Labs continues to engage on a legitimate path to obtain FDA and CE approvals, the Aria is still technically considered a prototype. Outcome Through our strategic partnership, we’re able to move Bongiovi Acoustic Labs’ technology into the world of healthcare. Aria’s remote monitoring capabilities would minimize clinic visit frequency and its related costs, while increasing doctors' ability to check on patient progress. Based on the conservative pricing of the Aria, almost 160,000 doctors in the US are likely to find the product’s proposition relevant for benefits that impact both a healthy community and a healthy wallet, proving that cost-effective telemedicine can be profitable. Focusing only on two relevant patient diagnoses, Heart Disease and COPD, Aria may be able to positively impact almost 4mm US adult patients (1.5mm on Medicare/Medicaid and 2.4mm with other insurances). Medicare and Medicaid patients benefiting from the use of the modestly priced Aria could also simultaneously generate $222.6mm with device sales, while doctors could receive $1.1bn from US government for monitoring device outputs. Execution Right from inception, it was very important for us to empathize with our target audience while we define the scope, competition and culture in which the Aria belongs. By combining carefully studied ergonomics and user experience in the fields of audio technology and healthcare, we discovered new possibilities for Bongiovi in the future of telemedicine. Synthesizing functionality and design, our development process included: research, insights, prototyping, experience maps, usability testing and field studies. In order to maintain cost-efficiency and maximize scalability, we chose to design the mobile telemedicine platform for Android devices. The platform allows patient data to be visualized, stored and monitored remotely. Since the mobile app was designed to do most of the heavy lifting, we were able to build the Aria’s acquisition unit using low cost, 3D-printed materials, in turn, creating a more affordable, mobile telemedicine solution. CampaignDescription The Aria is a prototype of a digital stethoscope and a design approach to audio innovation in healthcare that delivers a cost-effective telemedicine solution to those in need around the world. By incorporating Bongiovi’s patented MDPS (Medical Digital Power Station) Algorithm, we were able to design a more affordable system, in turn, making healthcare more accessible. The Aria aims to show that audio technology can be made available to more people, in more affordable ways. Bongiovi's algorithm has the ability to remaster audio in real time. It allows the Aria to instantly map the shortcomings lost in digital conversion, restore frequency responses and deliver advanced audio quality. Through our customized telemedicine platform, the Aria offers remote patient monitoring to healthcare professionals and patients across the globe.

        咏叹调

        暂无简介

        ARIA

        暂无简介

        基本信息

        综合评分
        {{getNumber(caseInfo.whole)}}

        暂无评分

        已有{{caseInfo.tatolPeople}}人评分

        创意
        {{getNumber(caseInfo.originality)}}
        文案
        {{getNumber(caseInfo.copywriting)}}
        视觉
        {{getNumber(caseInfo.visualEffect)}}

        创作者

        广告公司： 智威汤逊 (美国 纽约) 制作公司： 智威汤逊

        案例详情

        涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌

        热门节日97个，23个维度智能搜索

        • 项目比稿

          品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标

        • 创意策划

          任意搜索品牌关键词，脑洞创意策划1秒呈现

        • 竞品调研

          一键搜索竞品往年广告，一眼掌握对手市场定位

        • 行业研究

          热词查看洞悉爆点，抢占行业趋势红利

        登录后查看全部案例信息

        如果您是本案的创作者或参与者 可对信息进行完善

        案例评分

        综合
        {{wholeEm}} 请评分
        创意
        {{originalityEm}} 请评分
        文案
        {{copywritingEm}} 请评分
        动视
        {{visualEffectEm}} 请评分

        链接粘贴成功,ctrl+v 进行复制

        完善信息

        最多可填写1000个字符

        请填写正确的邮箱

        完善信息成功

        完善信息失败

        评分成功

        您已经完成过对该案例的评分了

        联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

        链接粘贴成功,ctrl+v 进行复制

        扫码关注公众号完成登录

        登录即视为同意《用户协议》

        二维码失效

        刷新

        注册成功，赠送你10天会员体验权

        注册失败，请检查信息后重新输入