BAND-AID MAGIC VISION|海报/平面|广告营销案例【ADGuider广告指南】

创可贴魔法视觉

案例简介：简要解释增强现实类别中到处都是为了技术而关注技术的应用。我们用 AR 做了一些更强大的事情: 在父母和孩子之间建立情感纽带。在创可贴品牌 90 年治愈伤痛历史的基础上，我们创造了创可贴魔法视觉: 以布偶为特色, 一种移动 AR 体验，将任何普通创可贴品牌粘合剂布偶绷带或盒子变成互动娱乐的舞台。当一个孩子被 “嘘” 时，他们通常会乞求父母给他们创可贴绷带，让他们感觉更好。即使他们没有真正受伤。绷带几乎有一种神奇的效果。创可贴魔法视觉旨在放大魔法。现在，当父母将布偶创可贴绷带贴到孩子的手上，并用他们的 iPhone/iPad 移动应用程序青蛙 Kermit 进行扫描时, piggy 小姐和 Gonzo 大帝真的活了下来，以减轻痛苦。虽然创可贴魔法视觉提供了一种增强现实体验，推动了可能性的界限，但它总是为儿童-父母体验服务。青蛙克米特从绷带中跳出来，跳进秋千，用彩虹连接为 “嘘声” 患者唱小夜曲。小猪小姐的红地毯从绷带上展开，她在那里摆姿势，并要求用户给狗仔队拍照。冈佐表演了一个史诗般的特技，旨在让所有年龄段的孩子忘记他们的担忧。在这个过程中，他会卡在你的 iPhone 屏幕上。(摇晃是帮助他的唯一方法!) 对于父母和孩子使用他们心爱的绷带来说，这是一种有趣和有益的新方式。该应用程序是在 iTunes 上为 iPhone 4/4S 和 iPad (第2 代和第3 代) 推出的，并得到了极具针对性的公关和社交媒体活动的支持。我们招募了布偶来帮助我们营销这个应用: 与迪士尼合作，我们为小猪小姐、克米特和冈佐制作了内容，分发给推特和 Facebook 的追随者。

创可贴魔法视觉

案例简介：Brief Explanation The augmented reality category is littered with applications that focus on technology for technology’s sake. We used AR to do something far more powerful: create an emotional bond between parents and children. Building on BAND-AID Brand’s 90 year history of healing the hurt, we created BAND-AID Magic Vision: Featuring the Muppets, a mobile AR experience that turns any ordinary BAND-AID Brand adhesive Muppets bandage or box into a stage for interactive entertainment. When a child gets a ‘boo boo,’ they typically beg their parents for a Band-Aid bandage to make them feel better. Even if they’re not actually hurt. The bandages almost have a magical effect. BAND-AID Magic Vision was designed to amplify the magic. Now, when a parent applies a Muppets Band-Aid bandage to their child’s hand and scans it with their iPhone/iPad mobile app, Kermit the Frog, Miss Piggy and Gonzo the Great literally come to life to entertain away the pain. While BAND-AID Magic Vision delivers an augmented reality experience that pushes the boundaries of what’s possible, it always does so in the service of the child-parent experience. Kermit the Frog leaps up out of the bandage and leaps into a swing, serenading ‘boo boo’ sufferers with The Rainbow Connection. Miss Piggy’s red carpet unfurls from the bandage, where she poses and asks users to take paparazzi photos. Gonzo performs an epic stunt designed to make kids of all ages forget their worries. In the process, he gets stuck on your iPhone screen. (Shaking is the only way to help him off!) It’s a fun and helpful new way for parents and kids use their beloved bandages. The app was launched for iPhone 4/4S and iPad (2nd and 3rd Generations) on iTunes and supported with a highly targeted PR and social media campaign. We enlisted the Muppets to help us market the app: partnering with Disney, we crafted content for Miss Piggy, Kermit and Gonzo to distribute to Twitter and Facebook followers.