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散步伙伴
案例简介：在葡萄牙，遗弃狗仍然是一个主要问题，狗收容所里到处都是狗。这些狗有一个主要的健康问题: 缺乏快乐。为了帮助解决这个问题，一家葡萄牙宠物食品公司，由该国主要的连锁超市之一 -- minipre ç o -- 拥有，希望创造一些有意义的东西, 这可能会让人们意识到这个可怕的问题。一个与销售产品无关的想法。它应该是关于品牌的真正动机: 关心动物的健康。
散步伙伴
案例简介：In Portugal, the abandonment of dogs is still a major issue, and dog shelters are full of them. These dogs have a major health problem: the lack of happiness. To help fighting this problem, AS, a Portuguese pet food, owned by one of the main supermarket chains in the country – Minipreço - wanted to create something meaningful, that could generate awareness for this terrible question. An idea that had nothing to do with selling product. It should be about the brand’s true motivation: the care for animal well-being.
Walking Buddies
案例简介：在葡萄牙，遗弃狗仍然是一个主要问题，狗收容所里到处都是狗。这些狗有一个主要的健康问题: 缺乏快乐。为了帮助解决这个问题，一家葡萄牙宠物食品公司，由该国主要的连锁超市之一 -- minipre ç o -- 拥有，希望创造一些有意义的东西, 这可能会让人们意识到这个可怕的问题。一个与销售产品无关的想法。它应该是关于品牌的真正动机: 关心动物的健康。
Walking Buddies
案例简介：In Portugal, the abandonment of dogs is still a major issue, and dog shelters are full of them. These dogs have a major health problem: the lack of happiness. To help fighting this problem, AS, a Portuguese pet food, owned by one of the main supermarket chains in the country – Minipreço - wanted to create something meaningful, that could generate awareness for this terrible question. An idea that had nothing to do with selling product. It should be about the brand’s true motivation: the care for animal well-being.
散步伙伴
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Walking Buddies
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