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池球
案例简介：奥美阿根廷为百威啤酒开发了一个创新的行动，与一项新的非常独特的运动的发展有关: “Poolball”，这个想法将男人的两大爱好，夜生活和足球联系在一起。这是一个超过 7x 3米长的巨大台球桌，有 15 个重新设计的足球。两个由两个朋友组成的团队站在这张巨大的桌子上，玩同样的游泳池规则。不同的是在 “Poolball” 中，你用脚投篮，而不是俱乐部。“Poolball” 是在一次独家活动中展示的，超过 600 人在这项新运动中享受和娱乐。有隧道、脚游戏和高精度镜头，还有好音乐、镜球、女性和世界上最畅销的啤酒百威啤酒。福克斯体育和 ESPN 直播。Poolball 现在正在布宜诺斯艾利斯的酒吧和酒吧巡回演出。
池球
案例简介：Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.
Poolball
案例简介：奥美阿根廷为百威啤酒开发了一个创新的行动，与一项新的非常独特的运动的发展有关: “Poolball”，这个想法将男人的两大爱好，夜生活和足球联系在一起。这是一个超过 7x 3米长的巨大台球桌，有 15 个重新设计的足球。两个由两个朋友组成的团队站在这张巨大的桌子上，玩同样的游泳池规则。不同的是在 “Poolball” 中，你用脚投篮，而不是俱乐部。“Poolball” 是在一次独家活动中展示的，超过 600 人在这项新运动中享受和娱乐。有隧道、脚游戏和高精度镜头，还有好音乐、镜球、女性和世界上最畅销的啤酒百威啤酒。福克斯体育和 ESPN 直播。Poolball 现在正在布宜诺斯艾利斯的酒吧和酒吧巡回演出。
Poolball
案例简介：Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.
池球
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Poolball
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