Never Modern|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

从未现代

案例简介：《永不现代》是一篇引人注目的视觉文章，包含 6a 建筑师的档案照片、艺术品、电影剧照和最近的项目。这本书探讨了叙事、历史和挪用在伦敦实践工作中的作用。该设计由约翰 · 摩根开发，灵感来自拼盘的过程，这也是对书中特色作品的显著影响。大尺寸的字体，结合黑白照片，将图像集中在创意上, 在它们之间建立新的联系，并允许章节作为独立的片段或更大讨论的一部分来阅读。

从未现代

案例简介：‘Never Modern’ is a striking visual essay containing archival photographs, artworks, film stills and recent projects by 6a Architects. The book explores the role of narrative, history and appropriation in the work of the London-based practice. The design, developed by John Morgan, is inspired by the processes of bricolage, which is also a prominent influence on the work featured in the book. The large type size, combined with black and white photographs, focuses the images on the ideas, drawing new connections between them and allowing chapters to be read as independent pieces or as parts of a larger discussion.