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麦当劳的快乐餐保存了童年的回忆
案例简介：麦当劳快乐餐的一项新活动利用了著名的红色盒子作为收集记忆的一种手段。
麦当劳的快乐餐保存了童年的回忆
案例简介：A new campaign for the McDonald's Happy Meal utilises the famous red box as a means to collect memories.
McDonald's Happy Meal preserves childhood memories
案例简介：麦当劳快乐餐的一项新活动利用了著名的红色盒子作为收集记忆的一种手段。
McDonald's Happy Meal preserves childhood memories
案例简介：A new campaign for the McDonald's Happy Meal utilises the famous red box as a means to collect memories.
麦当劳的快乐餐保存了童年的回忆
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McDonald's Happy Meal preserves childhood memories
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A new film from TBWA\Paris takes a tender look at children and their collection - both figurative and literal - of childhood memories. In this spot, directed by Adam Berg through Excuse My French and Smuggler, the iconic, red Happy Meal box becomes a receptacle for memories for a young boy. He collects little bits and pieces from his world to put in his box: soap bubbles, scents, laughter, a pebble and more, with the meticulously chosen keepsakes being gathered for the sole purpose of being shared with his grandmother, whose presence bookends the film.
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