Starling Bank, the leading digital challenger bank, has today launched its first TV advertising campaign as it continues its growth across the UK.The campaign, titled Feel Good About Money, focuses on Starling’s commitment to give people the tools they need to feel confident and in control of their finances.The 30-second advert opens on a small business owner starting her day, setting up her food truck under the gaze of a starling bird. The bird takes flight and is joined by others, eventually forming a spectacular murmuration through beautiful countryside and impressive cityscapes, catching the attention of the people it passes by. It closes in on the entrepreneur, confidently and happily running her business in the heart of her community – powered by Starling Bank.Avicii’s version of Feeling Good provides the emotive soundtrack, with powerful lyrics and a modern twist that capture the ad’s theme.CreditsCreative Agency EkstasyProduction Company EkstasyVFX Studio GlassworksCampaign Director Mike SaraswatSenior Producer Mike SaraswatConcept By Matthew SimpsonDirector Eduardo VieitezCinematographer Hakon PalssonCreative Director Matthew SimpsonCreative Director Ronnie VlcekArt Director Niina ToppCasting Director Anna KennedySenior Creative Simon StanfordJunior Producer Larisa Manolache1st AD Janine Frank2nd AD Benoît MonneyFocus Puller Jonny Iseli2nd AC Josh IghodaroCostume and Stylist Becky GoreMakeup Bethany LewisEditor Marcelo LavandoskiSound Design, Mix and Master Ian ArberGrip David HollidayGaffer Richard HolbourghGaffer Sebastian KudanowskiDrone DOP Steve PetersDrone Pilot Phil ArntzHead of VFX Production Duncan BuxtonVFX Creative Producer Uirá ScotoniHead of 3D Matt FletcherModeler Kornel MacarovRigger Chrystie LiraAnimator Quentin Corker MarinLead VFX Compositor Leanne PleterskyVFX supervisors Neil Cunningham & Anthony LaranjoPhotographer Justin MinnsColourist Jonny ThorpeRadio TVC Script Writer Helen QuigleyCopywriter James McConachieCopywriter Eve StepneyMusic Supervisor Irma de WindMusic Researcher Neil AthaleProduction Assistant Travis UsherProduction Assistant Melanie RannulaBTS Photographer Josh SimpsonBTS Photographer Jago MillerFixer Jago MillerProduction Assistant Jess SutherlandSpark Zach KassapiSpark Romaine FosterArt Director Assistant Sandra Szpytko