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为权利而写
案例简介：每年，国际特赦组织都会邀请数百万人写信要求采取行动，以帮助释放被不公正监禁的人。在过去的20年中，大赦国际竞选活动针对的169个人中有127人被释放-这是一个75% 的成功率。今年，《为权利而写》揭示了良心犯的困境，他们的最基本权利受到侵犯-从抗议和安全生活的权利到公平审判和新闻自由的权利。该活动讲述了Melike Balkan，o ü zgu ü rgu ü r，El hibru 3，Khaled Drareni和Nassima al-sada的真实故事。 该概念基于铅笔的通用符号，并应用于多种视觉效果以及三个广播点，以呼应今年的write-a-thon针对的特定案例。每件作品都提醒人们，即使是最小的手势也会产生巨大的影响-它可以改变生活。Cossette和Owen Gent之间的宝贵合作使这一愿景成为可能，Owen Gent是一位世界知名的插画家，总部位于英国，其美学与绘画相似。他的画明亮，充满活力，充满情感。加拿大Cossette为国际特赦组织制作的综合广告，类别: 公共利益，非政府组织。
为权利而写
案例简介：Each year, Amnesty International uses the power of words to help free people who are unjustly imprisoned by inviting millions of people to write letters demanding action. Over the last 20 years, 127 of the 169 individuals targeted by Amnesty’s campaigns were set free—that’s a 75% success rate. This year, Write for Rights is shining a light on the plights of prisoners of conscience whose most fundamental rights were violated—from the right to protest and live in safety to the right to a fair trial and freedom of the press. The campaign tells the real-life stories of Melike Balkan, Özgür Gür, the El Hiblu 3, Khaled Drareni, and Nassima al-Sada. The concept is based on the universal symbol of a pencil and was applied to several visuals as well as three radio spots echoing specific cases targeted by this year’s write-a-thon. Each piece serves as a reminder that even the smallest gesture can have a huge impact—it can change lives. This vision was made possible by the valuable collaboration between Cossette and Owen Gent, a world-renowned illustrator based in the UK whose aesthetic is similar to painting. His drawings are luminous, vibrant and emotionally charged. Integrated advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.
Write for Rights
案例简介：每年，国际特赦组织都会邀请数百万人写信要求采取行动，以帮助释放被不公正监禁的人。在过去的20年中，大赦国际竞选活动针对的169个人中有127人被释放-这是一个75% 的成功率。今年，《为权利而写》揭示了良心犯的困境，他们的最基本权利受到侵犯-从抗议和安全生活的权利到公平审判和新闻自由的权利。该活动讲述了Melike Balkan，o ü zgu ü rgu ü r，El hibru 3，Khaled Drareni和Nassima al-sada的真实故事。 该概念基于铅笔的通用符号，并应用于多种视觉效果以及三个广播点，以呼应今年的write-a-thon针对的特定案例。每件作品都提醒人们，即使是最小的手势也会产生巨大的影响-它可以改变生活。Cossette和Owen Gent之间的宝贵合作使这一愿景成为可能，Owen Gent是一位世界知名的插画家，总部位于英国，其美学与绘画相似。他的画明亮，充满活力，充满情感。加拿大Cossette为国际特赦组织制作的综合广告，类别: 公共利益，非政府组织。
Write for Rights
案例简介：Each year, Amnesty International uses the power of words to help free people who are unjustly imprisoned by inviting millions of people to write letters demanding action. Over the last 20 years, 127 of the 169 individuals targeted by Amnesty’s campaigns were set free—that’s a 75% success rate. This year, Write for Rights is shining a light on the plights of prisoners of conscience whose most fundamental rights were violated—from the right to protest and live in safety to the right to a fair trial and freedom of the press. The campaign tells the real-life stories of Melike Balkan, Özgür Gür, the El Hiblu 3, Khaled Drareni, and Nassima al-Sada. The concept is based on the universal symbol of a pencil and was applied to several visuals as well as three radio spots echoing specific cases targeted by this year’s write-a-thon. Each piece serves as a reminder that even the smallest gesture can have a huge impact—it can change lives. This vision was made possible by the valuable collaboration between Cossette and Owen Gent, a world-renowned illustrator based in the UK whose aesthetic is similar to painting. His drawings are luminous, vibrant and emotionally charged. Integrated advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.
为权利而写
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Write for Rights
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