Every year around International Human Rights Day, Amnesty International organizes a global writeathon.Hundreds of thousands of people around the world send a letter or an e-mail on behalf of someone they’ve never met.These messages help convince government officials to release people imprisoned for expressing their opinion (called “prisoners of conscience” by Amnesty), stop the use of torture, commute death sentences and end other human rights abuses.CreditsClient: Amnistie internationale - Anne-Sainte Marie, Évelyne BouguesAgency : CossetteStrategy : Hugo FournierCreative : Barbara Jacques, Anne-Claude Chénier, Geneviève Duquette, Alex Jutras, Simon-Charles Couture, Philippe BrassardProduct : Olivier Charbonneau, Florence Girard-LeblancStudio : Mario Lévesque, Maxime Bluteau, René LachapelleMedia Agency : Cossette MédiaMedia : Hélène Gingras, Laura Boily-AuclairProduction house : SOMA - Geneviève Cabana-ProulxPhotographer : Christian TremblayPhotography assistant : Don LogaArt Director : Emmanuelle NéronRetoucher : Jonathan Kemp