Singapore insurer NTUC Income is encouraging parents to plan for their retirement as that's the best gift they could give to their children.The campaign titled 'The Best Gift For Your Child' conceptualised by BBH Singapore begins with the son on his wedding day, accusing his parents for being the worst. He goes on to give instances where he perceives himself worse off than his peers in his younger days, only to thank his parents later for giving him the best gift by sorting out their own retirement.The campaign was done after a recent study commissioned by Income and conducted by Nielsen with over 400 parents (aged 30 to 55 years old) and some 200 youths (aged 19 to 25 years old) in Singapore.CreditsCredit list:Client: IncomeExecutive Creative Director: Joakim BorgstromCreative Directors: Janson Choo & Khairul MondziPlanning Director: Thomas WagnerAccount Planner: Amanda LimContent Strategist: Audrey PhoonAccount Directors: Chloe Fair & Manavi SharmaProducer: Kim LimProduction house: Freeflow ProductionsDirector: Roslee Yusof