Desktop Invaders|海报/平面|广告营销案例【ADGuider广告指南】

桌面入侵者

案例简介：简介: 吸引精通技术的年轻人关注数字艺术，让他们参加东京 2008 数字艺术节。实施: 我们开发了一个数字艺术小部件，叫做 COTO-TAMA。通过 COTO-TAMA 键入的消息被转换成一个在线积累的代码。这个代码是 50 个音节与个人的灵魂。允许你编码和解码信息的通信系统, 时尚的设计有利于视觉欣赏，这让我们用 COTO-TAMA.We 成功地为数字艺术爱好者创造了一个新的社区。此外，COTO-TAMA 作为直接营销工具，因为组织者能够将活动信息直接发送给目标。结果: COTO-TAMA widget 是 Adobe Air Gallery 中 20 天内下载最多的小部件。它出现在许多博客和网站上，作为一种病毒内容取得了成功。在电影节上，我们使用 COTO-TAMA 系统执行了一项交互式户外活动。在不使用任何广告费的情况下，参加东京数字艺术节 2008 的人数比前一年增加了 25%。为什么促销方法与服务最相关: 精通技术的年轻人倾向于屏蔽传统广告，并从社交网络服务和博客中收集信息。为了让我们的信息传达给我们的目标，我们的活动最好是以数字艺术形式进行的。

桌面入侵者

案例简介：Brief: Draw tech-savvy young people's attention to digital art and have them come to Digital Art Festival Tokyo 2008. Implementation: We developed a digital art widget called COTO-TAMA upon an old Japanese saying, words have souls. The messages typed through COTO-TAMA were transformed into a code which accumulated online. This code is 50 syllables with individual souls. The communication system that allowed you to code and decode messages, and the stylish design which was good for visual appreciation allowed us to jack our target's desktops with COTO-TAMA.We succeeded in creating a new community for digital art lovers. Also, COTO-TAMA acted as a direct marketing tool because organizers were able to send information about the event directly to the target. Results: COTO-TAMA widget was the no.1 downloaded widget in Adobe Air Gallery in just 20 days. It was featured in many blogs and websites, a success as a viral content. At the festival, we executed an interactive outdoor event using the COTO-TAMA system. Without using any advertising fee, the number of people who went to Digital Art Festival Tokyo 2008 increased by 25% compared to the previous year. Why the method of promotion was most relevant to the service: Tech-savvy young people tend to block out traditional advertisement and gather information from social networking services and blogs. To get our message across to our target, it was best that our campaign itself was in a digital art form.