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现场 DVD 体验
案例简介：探路者在我们地区第1 推出了一个后座 DVD 功能 我们面临的挑战是向我们在沙特阿拉伯的核心助教、年轻的当地和阿拉伯外籍家庭强调这一选择 我们在直播 DVD 体验的概念下制定了一个策略，就像你在车里一样 哲学/解决方案 创意执行: 我们在 premi首映式电视播出阿拉伯大片时模拟了 DVD 体验 随着广告的临近，屏幕从电影中放大到探路者后座的 DVD 屏幕上。 同样，当广告中断结束 screen，屏幕将从同一 DVD 屏幕放大到电影中。 这发生在这部电影的所有广告中。 目标受众: 作为一个平台 -- 我们在沙特阿拉伯最受欢迎的阿拉伯电影频道 Rotana Cinema 赞助了为期 6 周的 premi英超电影 在一个国家，电影是不允许的，第1 次在电视上播放的电影是年轻家庭最期待的 Everyday 最大限度地提高影响，idea 在电影宣传片中应用了这个想法，该宣传片每天播放 5 次。 结果 与去年同期相比，前 10 天的测试增长了 30% 测试驱动程序中的 DVD 选项意识从 15% 提高到 70% Source 资料来源: 日产中东
现场 DVD 体验
案例简介： The Pathfinder was the 1st in our region to introduce a backseat DVD feature amongst its segment Our challenge was to highlight this option to our core TA, young local and Arab expat families in Saudi Arabia We developed a strategy under the concept Live the DVD experience as if youre in the car Philosophy/Solution Creative Execution: We simulated the DVD experience during the premier TV airing of blockbuster Arabic movies As the ad break approaches the screen zooms out of the movie into the DVD screen at the backseat of a Pathfinder Similarly as the ad break finishes the screen zooms into the movie out of the same DVD screen. This happened throughout all the ad breaks of the movie Target Audience: As a platform - we sponsored the premier movie for 6 weeks on Rotana Cinema the most highly viewed Arabic movies channel in Saudi Arabia In a country were Cinema is not allowed movies that were aired for the 1st time on TV were the most highly anticipated by young families To maximize impact the idea was applied during the movie promos which aired 5 times everyday. Results Test Drives increased by 30% for the first 10 days vs. same time last year DVD option awareness within the test drivers increased from 15% to 70% Source: Nissan Middle East
Live the DVD experience
案例简介：探路者在我们地区第1 推出了一个后座 DVD 功能 我们面临的挑战是向我们在沙特阿拉伯的核心助教、年轻的当地和阿拉伯外籍家庭强调这一选择 我们在直播 DVD 体验的概念下制定了一个策略，就像你在车里一样 哲学/解决方案 创意执行: 我们在 premi首映式电视播出阿拉伯大片时模拟了 DVD 体验 随着广告的临近，屏幕从电影中放大到探路者后座的 DVD 屏幕上。 同样，当广告中断结束 screen，屏幕将从同一 DVD 屏幕放大到电影中。 这发生在这部电影的所有广告中。 目标受众: 作为一个平台 -- 我们在沙特阿拉伯最受欢迎的阿拉伯电影频道 Rotana Cinema 赞助了为期 6 周的 premi英超电影 在一个国家，电影是不允许的，第1 次在电视上播放的电影是年轻家庭最期待的 Everyday 最大限度地提高影响，idea 在电影宣传片中应用了这个想法，该宣传片每天播放 5 次。 结果 与去年同期相比，前 10 天的测试增长了 30% 测试驱动程序中的 DVD 选项意识从 15% 提高到 70% Source 资料来源: 日产中东
Live the DVD experience
案例简介： The Pathfinder was the 1st in our region to introduce a backseat DVD feature amongst its segment Our challenge was to highlight this option to our core TA, young local and Arab expat families in Saudi Arabia We developed a strategy under the concept Live the DVD experience as if youre in the car Philosophy/Solution Creative Execution: We simulated the DVD experience during the premier TV airing of blockbuster Arabic movies As the ad break approaches the screen zooms out of the movie into the DVD screen at the backseat of a Pathfinder Similarly as the ad break finishes the screen zooms into the movie out of the same DVD screen. This happened throughout all the ad breaks of the movie Target Audience: As a platform - we sponsored the premier movie for 6 weeks on Rotana Cinema the most highly viewed Arabic movies channel in Saudi Arabia In a country were Cinema is not allowed movies that were aired for the 1st time on TV were the most highly anticipated by young families To maximize impact the idea was applied during the movie promos which aired 5 times everyday. Results Test Drives increased by 30% for the first 10 days vs. same time last year DVD option awareness within the test drivers increased from 15% to 70% Source: Nissan Middle East
现场 DVD 体验
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Live the DVD experience
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