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案例简介：对于迪拜妇女和儿童基金会来说，为了帮助男性意识到他们认为轻敲会如何升级为更具破坏性的东西, 该机构使用 Instagram stories 的 tap 功能作为反对家庭虐待的工具; 通过 @ lifeof_farah 的故事。 男人们被邀请访问她在 Instagram (@ lifeof_farah) 上的个人资料，点击播放按钮。发现家庭虐待可能造成的损害，一次一个水龙头。 阿联酋各地的人们也被邀请通过分享故事中的图片和标记 @ lifeof_farah 和 @ dfwac 来提高对这条信息的认识。 在直播后的几个小时内，主要的阿拉伯女性影响者和人权活动家，如 “中东跑道项目” 的主持人杰西卡 · 卡哈瓦蒂 (jessicakahawaty), 也支持这个信息和故事。它继续有机地增长。
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案例简介：For the Dubai Foundation for Women & Children, in order to help create awareness among men regarding how what they think is a light tap can escalate into something far more damaging, the agency has used Instagram stories’ tap feature as a tool against domestic abuse; through the story of @lifeof_farah. Men are being invited to visit her profile on Instagram (@lifeof_farah) to tap on the Play button. And discover the damage domestic abuse can cause, one tap at a time. People across the UAE are also being invited to raise awareness about this message by @dfwac, by sharing the images from the story and tagging @lifeof_farah and @dfwac. Within a few hours of it going live, leading Arab female influencers and human rights activists such as the host of “Project Runway Middle East”, Jessica Kahawaty (@jessicakahawaty), have also endorsed the message and the story. And it’s continuing to grow organically.
Stop Tapping
案例简介：对于迪拜妇女和儿童基金会来说，为了帮助男性意识到他们认为轻敲会如何升级为更具破坏性的东西, 该机构使用 Instagram stories 的 tap 功能作为反对家庭虐待的工具; 通过 @ lifeof_farah 的故事。 男人们被邀请访问她在 Instagram (@ lifeof_farah) 上的个人资料，点击播放按钮。发现家庭虐待可能造成的损害，一次一个水龙头。 阿联酋各地的人们也被邀请通过分享故事中的图片和标记 @ lifeof_farah 和 @ dfwac 来提高对这条信息的认识。 在直播后的几个小时内，主要的阿拉伯女性影响者和人权活动家，如 “中东跑道项目” 的主持人杰西卡 · 卡哈瓦蒂 (jessicakahawaty), 也支持这个信息和故事。它继续有机地增长。
Stop Tapping
案例简介：For the Dubai Foundation for Women & Children, in order to help create awareness among men regarding how what they think is a light tap can escalate into something far more damaging, the agency has used Instagram stories’ tap feature as a tool against domestic abuse; through the story of @lifeof_farah. Men are being invited to visit her profile on Instagram (@lifeof_farah) to tap on the Play button. And discover the damage domestic abuse can cause, one tap at a time. People across the UAE are also being invited to raise awareness about this message by @dfwac, by sharing the images from the story and tagging @lifeof_farah and @dfwac. Within a few hours of it going live, leading Arab female influencers and human rights activists such as the host of “Project Runway Middle East”, Jessica Kahawaty (@jessicakahawaty), have also endorsed the message and the story. And it’s continuing to grow organically.
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Stop Tapping
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基本信息
- 广告战役： #Turning Instagram stories' tap feature into a tool against domestic abuse#
- 广告品牌： Dubai Foundation for Women & Children
- 发布日期： 2016-12-01
- 行业领域： 其他
- 媒体类别： 短视频 , APP
- 广告语言： 阿拉伯语
- 媒介平台： 网络
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