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当心高跟鞋!
案例简介：菲律宾领先的女性时尚杂志在一场名为 “时尚就是力量” 的运动中从自我表现走向自卫，教会女性使用自己穿的任何东西进行自卫。这是对菲律宾妇女委员会报道的一个令人震惊的事实的回应: 每天，每 5 名菲律宾妇女中就有 1 名在街上面临攻击。这项运动由 Publicis JimenezBasic 撰写，它有一个非常简单的前提: 如果女性能把她们穿的同样的东西变成防御武器,然后，这可能会给他们一个逃离危险的机会。“我们经常穿着鞋子、袋子、戒指出去。所以当你在街上被袭击，被困在角落里时，不要惊慌。《预览》杂志的主编宝琳 · 胡安说: “你穿的东西可能会拯救你。”。
当心高跟鞋!
案例简介：The Philippines' leading fashion magazine for women goes from self-expression to self-defence in a campaign called Fashion Is Power, teaching women self-defense using whatever they're wearing. This is a response to an alarming fact reported by the Philippine Women Commission: Every day, 1 out of 5 Filipino women faces assault on the streets.Authored by Publicis JimenezBasic, the campaign holds a very simple premise: If women could turn the very same things they wear into defensive weapons, then that could possibly give them a chance to run away from danger."More often than not, we go out wearing shoes, bags, rings. So when you get assaulted on the street and you’re stuck in a corner, don't panic. The things you're wearing might be able to save you,' says Pauline Juan, editor-in-chief of Preview Magazine.
Beware of Stilettos!
案例简介：菲律宾领先的女性时尚杂志在一场名为 “时尚就是力量” 的运动中从自我表现走向自卫，教会女性使用自己穿的任何东西进行自卫。这是对菲律宾妇女委员会报道的一个令人震惊的事实的回应: 每天，每 5 名菲律宾妇女中就有 1 名在街上面临攻击。这项运动由 Publicis JimenezBasic 撰写，它有一个非常简单的前提: 如果女性能把她们穿的同样的东西变成防御武器,然后，这可能会给他们一个逃离危险的机会。“我们经常穿着鞋子、袋子、戒指出去。所以当你在街上被袭击，被困在角落里时，不要惊慌。《预览》杂志的主编宝琳 · 胡安说: “你穿的东西可能会拯救你。”。
Beware of Stilettos!
案例简介：The Philippines' leading fashion magazine for women goes from self-expression to self-defence in a campaign called Fashion Is Power, teaching women self-defense using whatever they're wearing. This is a response to an alarming fact reported by the Philippine Women Commission: Every day, 1 out of 5 Filipino women faces assault on the streets.Authored by Publicis JimenezBasic, the campaign holds a very simple premise: If women could turn the very same things they wear into defensive weapons, then that could possibly give them a chance to run away from danger."More often than not, we go out wearing shoes, bags, rings. So when you get assaulted on the street and you’re stuck in a corner, don't panic. The things you're wearing might be able to save you,' says Pauline Juan, editor-in-chief of Preview Magazine.
当心高跟鞋!
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Beware of Stilettos!
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基本信息
- 广告战役： #Fashion Is Power#
- 广告品牌： Preview Magazine
- 发布日期： 2014-09-01
- 行业领域： 杂志 , 商务服务 , 印刷出版 , 报纸
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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