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Lataphone
案例简介：这是2020的，我们正在唤醒一个越来越分裂的世界。种族、政治、身份和阶级战争正在街头和评论区进行。所需要的只是一种不同的观点，足够激烈地煽动Twitter斗殴。似乎时代的精神是怨恨、恐惧和仇恨。政治评论员萨利·科恩 (Sally Kohn) 在TED演讲中说: “我们…… 被周围的世界教导要仇恨。”在这种气候下，真理比以往任何时候都更加强烈: 世界需要爱。试图理解的小善意形式的爱; 敢于对抗敌对世界的爱。这是阿拉斯加牛奶的最新电影《Lataphone》中的一种爱。这个由菲律宾穆伦洛 (MullenLowe Philippines) 制作，导演精美的地方讲述了一个孤独的人，一个坚持不懈的孩子和即兴的弦和罐电话的故事，这些电话可以连接并改变他们。
Lataphone
案例简介：It’s 2020, and we are waking up to a world that grows ever more divisive. Racial, political, identity and class wars are being fought in the streets and in the comment sections. All it takes is a different point of view, held fiercely enough, to incite a Twitter brawl. It seems that the spirit of the age is resentment, fear and hate. “We…are taught to hate by the world around us,” says political commentator Sally Kohn, in a TED Talk. It’s in this climate that a truth rings stronger than ever: the world needs love. Love in the form of small kindnesses, that attempts to understand; love that dares to stand up to a hostile world. This is the kind of love that’s at work in Alaska Milk’s latest film, “Lataphone.” Produced by MullenLowe Philippines, this beautifully directed spot tells the story of a lonely man, an insistent child and the improvised string-and-can phone that connects and changes them.
Lataphone
案例简介：这是2020的，我们正在唤醒一个越来越分裂的世界。种族、政治、身份和阶级战争正在街头和评论区进行。所需要的只是一种不同的观点，足够激烈地煽动Twitter斗殴。似乎时代的精神是怨恨、恐惧和仇恨。政治评论员萨利·科恩 (Sally Kohn) 在TED演讲中说: “我们…… 被周围的世界教导要仇恨。”在这种气候下，真理比以往任何时候都更加强烈: 世界需要爱。试图理解的小善意形式的爱; 敢于对抗敌对世界的爱。这是阿拉斯加牛奶的最新电影《Lataphone》中的一种爱。这个由菲律宾穆伦洛 (MullenLowe Philippines) 制作，导演精美的地方讲述了一个孤独的人，一个坚持不懈的孩子和即兴的弦和罐电话的故事，这些电话可以连接并改变他们。
Lataphone
案例简介：It’s 2020, and we are waking up to a world that grows ever more divisive. Racial, political, identity and class wars are being fought in the streets and in the comment sections. All it takes is a different point of view, held fiercely enough, to incite a Twitter brawl. It seems that the spirit of the age is resentment, fear and hate. “We…are taught to hate by the world around us,” says political commentator Sally Kohn, in a TED Talk. It’s in this climate that a truth rings stronger than ever: the world needs love. Love in the form of small kindnesses, that attempts to understand; love that dares to stand up to a hostile world. This is the kind of love that’s at work in Alaska Milk’s latest film, “Lataphone.” Produced by MullenLowe Philippines, this beautifully directed spot tells the story of a lonely man, an insistent child and the improvised string-and-can phone that connects and changes them.
Lataphone
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Lataphone
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基本信息
- 广告品牌： Alaska Milk Corporation
- 发布日期： 2020-02
- 行业领域： 饮食/特产 , 饮品/饮料/冲饮
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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