本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
你有胆量
案例简介：达能在新的加拿大广告活动中庆祝女性的勇气。Lg2是加拿大最大的独立创意机构，最近与Danone合作创建了Activia品牌。在电视，社交媒体和在线上提供的双语 (法语和英语) 运动《你有胆量》着重介绍了在不同现实生活中表现出勇气的女性。虽然过去Activia的广告集中在益生菌对肠道健康的益处上，但这项新的活动展示了女性表现出胆量的生活中的大小时刻。更进一步，广告的叙述者genevi è velamoureux是一个口吃的女人。因为当你有言语障碍时第一次录制VO确实需要勇气。有言语障碍的人社区的反应非常积极。加拿大Lg2为达能创作的电影广告，类别为: 食品。
你有胆量
案例简介：Danone celebrates women's courage in new Canadian ad campaign. Lg2, the largest independent creative agency in Canada, recently collaborated with Danone for its Activia brand. You’ve got guts, a bilingual (French and English) campaign available on TV, on social media and online, highlights women who demonstrate courage in different real-life situations. While in the past Activia ads have focused on the gut-health benefits of probiotics, this new campaign showcases the big and small moments in life when women show they have guts. Taking things a step further, the ad’s narrator, Geneviève Lamoureux, is a woman with a stutter. Because recording a VO for the first time when you have a speech impediment really takes guts. The reaction from the community of people with speech impediments has been very positive. Film advertisement created by Lg2, Canada for Danone, within the category: Food.
You've Got Guts
案例简介：达能在新的加拿大广告活动中庆祝女性的勇气。Lg2是加拿大最大的独立创意机构，最近与Danone合作创建了Activia品牌。在电视，社交媒体和在线上提供的双语 (法语和英语) 运动《你有胆量》着重介绍了在不同现实生活中表现出勇气的女性。虽然过去Activia的广告集中在益生菌对肠道健康的益处上，但这项新的活动展示了女性表现出胆量的生活中的大小时刻。更进一步，广告的叙述者genevi è velamoureux是一个口吃的女人。因为当你有言语障碍时第一次录制VO确实需要勇气。有言语障碍的人社区的反应非常积极。加拿大Lg2为达能创作的电影广告，类别为: 食品。
You've Got Guts
案例简介：Danone celebrates women's courage in new Canadian ad campaign. Lg2, the largest independent creative agency in Canada, recently collaborated with Danone for its Activia brand. You’ve got guts, a bilingual (French and English) campaign available on TV, on social media and online, highlights women who demonstrate courage in different real-life situations. While in the past Activia ads have focused on the gut-health benefits of probiotics, this new campaign showcases the big and small moments in life when women show they have guts. Taking things a step further, the ad’s narrator, Geneviève Lamoureux, is a woman with a stutter. Because recording a VO for the first time when you have a speech impediment really takes guts. The reaction from the community of people with speech impediments has been very positive. Film advertisement created by Lg2, Canada for Danone, within the category: Food.
你有胆量
暂无简介
You've Got Guts
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
