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雕像
案例简介：学分
雕像
案例简介：Credits
Statue
案例简介：学分
Statue
案例简介：Credits
雕像
暂无简介
Statue
暂无简介
基本信息
- 广告品牌： Lucozade Sport
- 发布日期： 2023-01
- 行业领域： 运动鞋服 , 饮品/饮料/冲饮 , 饮食/特产 , 穿着/装扮
- 媒体类别： 海报/平面 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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创作者
案例详情
As we enter 2023, Lucozade Sport is calling for the nation to get moving and kickstart their new year by being active. The nation’s favourite sports drink has produced a new campaign called ‘Statue’ which aims to broaden the appeal and desire for Lucozade Sport amongst a range of exercisers by changing consumer perceptions that the product is only suitable for elite athletes or high intensity exercisers. The 30” spot created by adam&eveDDB aired on the 27th December on TV and sees a woman out enjoying a park run with a bottle of Lucozade Sport. Whilst taking a drink break, the park statue becomes inspired by her movement and springs to life after a sneaky sip of Lucozade Sport. The statue goes on to enjoy a variety of exercise from a local football match to a HIIT class and lifting weights.
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