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迈阿密广告学校/ESPM: 愚蠢的死亡方式
案例简介：
迈阿密广告学校/ESPM: 愚蠢的死亡方式
案例简介：
Miami Ad School / ESPM: Dumb Ways to Die
案例简介：
Miami Ad School / ESPM: Dumb Ways to Die
案例简介：
迈阿密广告学校/ESPM: 愚蠢的死亡方式
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Miami Ad School / ESPM: Dumb Ways to Die
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案例详情
The action creates an ode to the most awarded film in the history of the Cannes Festival to teach youngsters how to defend their ideas in meetings At Miami Ad School/ESPM, the students learn with creatives that work at some of the best agencies in the country that defending good ideas and knowing how to argue in their favor until they are approved, produced and even aired or published is as difficult as having them. Aiming at highlighting this differential of the school, Y&R created a parody of the film Dumb Ways to Die, the most awarded in the history of the Cannes International Creativity Festival. The Brazilian version of the lyrics to Dumb Ways to Die was adapted to the many ways an idea can die in a meeting room. According to Paulo André Bione, general academic director at Miami Ad School/ESPM, it was a great idea for the agency to seek inspiration in this campaign, which is a great reference for the young public wanting to start a creative career.
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