Chicken Snacks for your busy life|微电影|广告营销案例【ADGuider广告指南】

忙碌生活的鸡肉零食

案例简介：泰国传奇的快速服务餐厅连锁店五星鸡 (Five Star Chicken) 希望创造品牌与当今数字目标客户的相关性。他们的产品包括烤鸡，炸鸡，米饭菜单和鸡肉小吃，例如鸡块，鸡肉爆裂，炸鸡卷和烟熏鸡胸肉，每天都新鲜烹制，随时随地为每位客户提供服务。遵循品牌本质，为家庭中的每个人创造五星时刻。冠状病毒大流行改变了我们与一家快餐店的关系。每天，成千上万的客户都会做出成千上万的决定，这些决定会影响他们的生活。因此，他们正在寻找一种更容易在困难和压力时期用餐的选择。五星级鸡肉以鸡肉小吃的形式提供优质食品，每天随时为顾客服务。这是他们可以提供的最大优势之一。2021年，五星鸡推出了 “忙碌生活的鸡肉零食” 活动，他们推出了6个版本的在线电影来个性化客户。它传达所有年龄和性别。信息是 “无论是谁，你的职业或你的兴趣，五星级小吃已经准备好用一顿有意义的饭来完成忙碌的一天。” 6版在线电影是一个相同的故事，但不同的叙述者的声音结束了。每个版本与不同的目标客户通信。以下是 “忙碌生活的鸡肉小吃” 电影的6个版本 1. “原始” 版本，用于大规模目标 2. “爱情教练” 版，针对关系有问题的人 3. “俚语流行文化” 版本，为潮人 4. “足球播音员” 版，为足球爱好者 5. “模因” 版本，有趣而轻松的时刻 6. “RAP” 版本，为通过五星拥有的频道和有影响力的Facebook页面进行押韵交流的人提供在线电影6版本，以创建相关性和参与度。由兔子数字集团/兔子的故事，泰国为五星鸡制作的电影广告，类别为: 食品。

忙碌生活的鸡肉零食

案例简介：Five Star Chicken, a legendary quick serve restaurant chain in Thailand, would like to create relevancy of brand and today’s digital target customer. Their products including Grilled chicken, Fried Chicken, Rice Menu and Chicken snacks such as chicken nuggets, chicken pop, deep fried chicken roll and smoked chicken breast, are cooked fresh everyday to serve every customer anywhere, anytime. Following the brand essence, to create Five Star moment for everyone in the family. The coronavirus pandemic has changed our relationship with a quick service restaurant. Every day, thousands of customers make thousands of decisions that will impact their life. Therefore, they’re looking for an easier choice for meals during difficult and stressful times. Five Star Chicken have a quality food in a form of chicken snacks to serve for customers every day at any time. That’s one of the biggest advantages they could offer. In 2021, Five Star Chicken Launch “Chicken snacks for your busy life” campaign in which they have launched 6 versions of online film to personalize customer. It communicates all ages and genders. The message is “No matter who or your career or your interests are, Five Star Snacks are ready to fulfill the busy day with a meaningful meal.” The 6 version of online films are a same story but different narrator’s voice over. Each version communicates with a different target customer. Below are the 6 version of “Chicken snacks for your busy life” film 1. “ORIGINAL” Version, for mass target 2. “LOVE COACH” Version, for people with problematic relationship 3. “SLANG POP CULTURE” Version, for trendy people 4. “FOOTBALL ANNOUNCER” Version, for football lover 5. “MEME” Version, for a fun and easy moment 6. “RAP” Version, for people who communicates in rhyme The Online film 6 version launched via Five Star owned channel and Influencer Facebook pages to create relevancy and engagement. Film advertisement created by Rabbit Digital Group / Rabbit’s Tale, Thailand for Five Star Chicken, within the category: Food.