Deutsch recently created a campaign for nonprofit WATERisLIFE to help the organization spread its message. On July 4, Deutsch monitored payment app Venmo to see what people were paying for. The agency then clicked on individuals' names and sent them a micro payment of one cent. It then used the 2,000 character caption to create what Deutsch said were "real-time targeted ads" that included messages like “1 cent can’t buy you pizza. But for just 3 cents, you can buy someone clean water for a day.” The messages were automatically published to that person's news feed as well as Venmo's global news feed. According to Deutsch, over a 24-hour period, nearly 1,000 people received the ads disguised as payment descriptions, costing the charity only $10.CreditsChief Digital Officer, NA: Winston BinchChief Creative Officer, NA: Pete FavatChief Creative Officer: Dan KelleherExecutive Creative Director: Menno KluinCreative Directors: Sam Shepherd, Frank CartagenaCopywriter: Fanny JosefsonArt Director: Ilana WolsteinAssociate Design Director: Brian GartsideDesign Intern: John SampsonEditors: Aaron Schillinger, Matt MullenSr. Post Producer: Francess Tom-SahrDigital Producer: Alisyn TraniDeveloper: Marina BrodskayaProject Managers: Marea Grossman, Michelle ZiffVO Talent: Phoebe Halkowich