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水族馆
案例简介：针对泌尿科医生，“水瓶座” 运动带来了联想和隐喻，以提醒该医学课程，不将怀疑或有前列腺癌症状的患者转介给肿瘤科医生是多么有害。就像在水族馆中一样，将患者困在无法使他们获得最先进的药物或疗法的治疗中，可能会使更好的生活甚至无法生存。这项运动的信息强化了这一想法，给受试者带来了必要的紧迫感，并得到了数据的支持，鼓励泌尿科医生在这些情况下采取正确的行动。由巴西IPG Health为巴西Astellas Farma制作的印刷广告，类别包括: 健康、制药。
水族馆
案例简介：Aimed at urologists, the "Aquarius" campaign brings associations and metaphors to alert this medical class about how harmful it can be to not refer patients with suspicion or symptoms of prostate cancer to an oncologist. Just like in an aquarium, trapping the patient in a treatment that doesn't give them access to the most advanced drugs or therapies can make a better life or even survival impossible. The messages of this campaign reinforce this idea, bring the necessary sense of urgency to the subject and supported by data, encourage urologists to act correctly in these cases. Print advertisement created by IPG Health, Brazil for Astellas Farma Brazil, within the categories: Health, Pharmaceutical.
Aquarium
案例简介：针对泌尿科医生，“水瓶座” 运动带来了联想和隐喻，以提醒该医学课程，不将怀疑或有前列腺癌症状的患者转介给肿瘤科医生是多么有害。就像在水族馆中一样，将患者困在无法使他们获得最先进的药物或疗法的治疗中，可能会使更好的生活甚至无法生存。这项运动的信息强化了这一想法，给受试者带来了必要的紧迫感，并得到了数据的支持，鼓励泌尿科医生在这些情况下采取正确的行动。由巴西IPG Health为巴西Astellas Farma制作的印刷广告，类别包括: 健康、制药。
Aquarium
案例简介：Aimed at urologists, the "Aquarius" campaign brings associations and metaphors to alert this medical class about how harmful it can be to not refer patients with suspicion or symptoms of prostate cancer to an oncologist. Just like in an aquarium, trapping the patient in a treatment that doesn't give them access to the most advanced drugs or therapies can make a better life or even survival impossible. The messages of this campaign reinforce this idea, bring the necessary sense of urgency to the subject and supported by data, encourage urologists to act correctly in these cases. Print advertisement created by IPG Health, Brazil for Astellas Farma Brazil, within the categories: Health, Pharmaceutical.
水族馆
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Aquarium
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