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Eclipse 案例研究
案例简介：概要 日全食跨越 2017年8月21日号是第一本 99 多年。在日食期间，随着美国太阳能电池板的光线减少，太阳能产量下降，导致更多的发电厂依靠化石燃料上线。因为 Nest 是一个一直非常关心环境的品牌，迄今为止已经节省了 220亿千瓦的能源，我们知道我们必须做些什么。 战略 消费者在购买 Nest 恒温器时购买的部分内容是能效。此外，Nest 的使命是创造一个家庭，关心里面的人和周围的世界。因此，在清洁能源特别脆弱的时候，我们应该做些什么来支持它。 结果 超过 750,000 个 Nest 恒温器一起工作，在日食期间减少了 700 兆瓦的能源需求，弥补了失去的太阳能容量的 5% 以上。换句话说，这大约是由七个天然气动力皮克工厂产生的相同数量的电力。所以我们一起建造了一个虚拟发电厂。 执行 随着 8.21 的临近，预先冷却房屋以对冲日食的影响的想法被设想出来了。我们之所以能够做到这一点，是因为 Nest 与美国能源供应商有着长期的关系。Nest 恒温器与家庭能源提供商进行对话，以获得实时能源使用情况，并进行相应调整。我们使用这种技术作为我们执行的基础。要做到这一点，机制依赖于两个变量: (1) 关于你所在地区的能源消耗和由此产生的成本的数据; 和 (2) 日食的路径。这两个变量的结果命令每个参与家庭的巢式恒温器在电网征税和太阳能电池板离线之前无缝地预冷却家庭。 活动描述 我们创建了一个倡议，允许 Nest 用户帮助电网，并在日食期间自动节省能源。这是一个非常简单的前提，需要很少的牺牲巢恒温器自动预先冷却家庭，这样他们就可以在日食期间节省能源。我们还邀请非 Nest 用户通过纽约时报的整版广告手动参与。虽然这一举措在社交媒体、盈利媒体以及博客帖子和电子邮件中被大肆宣传，但 Nest 用户被邀请直接从他们的恒温器屏幕上参与进来。在筹备期间，成千上万的人选择加入，在社交媒体上发布简单的标志性图片的照片和视频。随着日食横扫美国，太阳能产量下降了数千兆瓦。这就是倡议开始的时候。Nest 恒温器开始将能源消耗与日食路径同步，在电网最需要的时候使用更少的能源。 BriefWithProjectedOutcomes 随着美国退出巴黎气候协议，以及随后法规的缩减, 有生态意识的个人和团体有理由对保护我们的星球的进展感到焦虑。我们知道我们可以做一件小事来帮助 -- 利用技术来抵消日食对清洁能源的负面影响。
Eclipse 案例研究
案例简介：Synopsis The total solar eclipse that crossed the US on August 21, 2017 was the first of its kind in 99 years. During the eclipse, as less light reached solar panels across the US, solar energy production dropped, causing more power plants to come online, relying on fossil fuels. Because Nest is a brand that’s always cared deeply for the environment, having saved over 22 billion kilowatts of energy to date, we knew we had to do something. Strategy Part of what consumers buy into when they purchase a Nest thermostat is energy efficiency. Additionally, Nest’s mission is to create a home that cares for the people inside it and the world around it. So it mattered that we do something to support clean energy at a time when it was particularly vulnerable. Outcome More than 750,000 Nest thermostats worked together to reduce energy demand by 700 MW during the eclipse, making up for over 5% of the lost solar capacity. Put another way, that’s around the same amount of power produced by seven gas-powered peaker plants. So together, it’s like we built a virtual power plant. Execution As 8.21 approached, the idea of pre-cooling homes to hedge the effects of the eclipse was conceived. We were able to accomplish this because of Nest’s long-standing relationship with US energy suppliers. A Nest thermostat talks to the household’s energy provider to get real-time energy usage, and adjust accordingly. We used this technology as the basis of our execution. To do so, the mechanic relied on two variables: (1) data about energy consumption and resulting costs in your area; and (2) the path of the eclipse. The result of those two variables commanded each participating households’ Nest thermostat to seamlessly pre-cool homes before the grid was taxed and solar panels were thrown offline. CampaignDescription We created an initiative that allowed Nest users to help out the grid and automatically save energy during the eclipse. It was a pretty simple premise that required little sacrifice – Nest thermostats automatically pre-cooled homes beforehand, so they could save energy during the eclipse. We also invited non-Nest users to participate manually via a full-page ad in the New York Times. While the initiative was hyped in social, earned media and via blog post and email, Nest users were invited to participate directly from the screen of their thermostats. In the lead-up, hundreds of thousands opted in, posting photos & video of the simple iconic, graphic on social media. As the eclipse traversed the United States, solar energy production dropped by thousands of megawatts. That’s when the initiative kicked in. Nest thermostats began syncing energy consumption with the eclipse’s path, using less energy when the grid needed it most. BriefWithProjectedOutcomes With the US pulling out of the Paris Climate Accord and the ensuing rolling back of regulations, eco-minded individuals and groups were justifiably anxious about what was to become of the progress that’s been made towards protecting our planet. We knew there was one small thing we could do to help - use technology to offset the negative impact the eclipse would have on clean energy.
Eclipse Case Study
案例简介：概要 日全食跨越 2017年8月21日号是第一本 99 多年。在日食期间，随着美国太阳能电池板的光线减少，太阳能产量下降，导致更多的发电厂依靠化石燃料上线。因为 Nest 是一个一直非常关心环境的品牌，迄今为止已经节省了 220亿千瓦的能源，我们知道我们必须做些什么。 战略 消费者在购买 Nest 恒温器时购买的部分内容是能效。此外，Nest 的使命是创造一个家庭，关心里面的人和周围的世界。因此，在清洁能源特别脆弱的时候，我们应该做些什么来支持它。 结果 超过 750,000 个 Nest 恒温器一起工作，在日食期间减少了 700 兆瓦的能源需求，弥补了失去的太阳能容量的 5% 以上。换句话说，这大约是由七个天然气动力皮克工厂产生的相同数量的电力。所以我们一起建造了一个虚拟发电厂。 执行 随着 8.21 的临近，预先冷却房屋以对冲日食的影响的想法被设想出来了。我们之所以能够做到这一点，是因为 Nest 与美国能源供应商有着长期的关系。Nest 恒温器与家庭能源提供商进行对话，以获得实时能源使用情况，并进行相应调整。我们使用这种技术作为我们执行的基础。要做到这一点，机制依赖于两个变量: (1) 关于你所在地区的能源消耗和由此产生的成本的数据; 和 (2) 日食的路径。这两个变量的结果命令每个参与家庭的巢式恒温器在电网征税和太阳能电池板离线之前无缝地预冷却家庭。 活动描述 我们创建了一个倡议，允许 Nest 用户帮助电网，并在日食期间自动节省能源。这是一个非常简单的前提，需要很少的牺牲巢恒温器自动预先冷却家庭，这样他们就可以在日食期间节省能源。我们还邀请非 Nest 用户通过纽约时报的整版广告手动参与。虽然这一举措在社交媒体、盈利媒体以及博客帖子和电子邮件中被大肆宣传，但 Nest 用户被邀请直接从他们的恒温器屏幕上参与进来。在筹备期间，成千上万的人选择加入，在社交媒体上发布简单的标志性图片的照片和视频。随着日食横扫美国，太阳能产量下降了数千兆瓦。这就是倡议开始的时候。Nest 恒温器开始将能源消耗与日食路径同步，在电网最需要的时候使用更少的能源。 BriefWithProjectedOutcomes 随着美国退出巴黎气候协议，以及随后法规的缩减, 有生态意识的个人和团体有理由对保护我们的星球的进展感到焦虑。我们知道我们可以做一件小事来帮助 -- 利用技术来抵消日食对清洁能源的负面影响。
Eclipse Case Study
案例简介：Synopsis The total solar eclipse that crossed the US on August 21, 2017 was the first of its kind in 99 years. During the eclipse, as less light reached solar panels across the US, solar energy production dropped, causing more power plants to come online, relying on fossil fuels. Because Nest is a brand that’s always cared deeply for the environment, having saved over 22 billion kilowatts of energy to date, we knew we had to do something. Strategy Part of what consumers buy into when they purchase a Nest thermostat is energy efficiency. Additionally, Nest’s mission is to create a home that cares for the people inside it and the world around it. So it mattered that we do something to support clean energy at a time when it was particularly vulnerable. Outcome More than 750,000 Nest thermostats worked together to reduce energy demand by 700 MW during the eclipse, making up for over 5% of the lost solar capacity. Put another way, that’s around the same amount of power produced by seven gas-powered peaker plants. So together, it’s like we built a virtual power plant. Execution As 8.21 approached, the idea of pre-cooling homes to hedge the effects of the eclipse was conceived. We were able to accomplish this because of Nest’s long-standing relationship with US energy suppliers. A Nest thermostat talks to the household’s energy provider to get real-time energy usage, and adjust accordingly. We used this technology as the basis of our execution. To do so, the mechanic relied on two variables: (1) data about energy consumption and resulting costs in your area; and (2) the path of the eclipse. The result of those two variables commanded each participating households’ Nest thermostat to seamlessly pre-cool homes before the grid was taxed and solar panels were thrown offline. CampaignDescription We created an initiative that allowed Nest users to help out the grid and automatically save energy during the eclipse. It was a pretty simple premise that required little sacrifice – Nest thermostats automatically pre-cooled homes beforehand, so they could save energy during the eclipse. We also invited non-Nest users to participate manually via a full-page ad in the New York Times. While the initiative was hyped in social, earned media and via blog post and email, Nest users were invited to participate directly from the screen of their thermostats. In the lead-up, hundreds of thousands opted in, posting photos & video of the simple iconic, graphic on social media. As the eclipse traversed the United States, solar energy production dropped by thousands of megawatts. That’s when the initiative kicked in. Nest thermostats began syncing energy consumption with the eclipse’s path, using less energy when the grid needed it most. BriefWithProjectedOutcomes With the US pulling out of the Paris Climate Accord and the ensuing rolling back of regulations, eco-minded individuals and groups were justifiably anxious about what was to become of the progress that’s been made towards protecting our planet. We knew there was one small thing we could do to help - use technology to offset the negative impact the eclipse would have on clean energy.
Eclipse 案例研究
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Eclipse Case Study
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