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不要抹去发生的事情
案例简介：简介: 提高以色列对性侵犯的认识。让受害者畅所欲言。 问题是: 每 3 名以色列妇女中就有 1 人遭到性侵犯。只有 10% 站出来。其余的试图 “抹去” 发生了什么。 创意执行: 一封附有 Word doc 的电子邮件被传播。MS 的单词 “跟踪变化” 功能被启用，详细信息在电子邮件中给出了观众可能在附件中找到的东西 -- 一个年轻女孩给她姐姐的信, 温和地讲述她的攻击。Track changes 功能显示了故事中的删除，描绘了一幅更完整的图形图片。 结果: “抹去” 的想法引发了数百次对话，并激起了愤怒。意识增强了，一些人打破了沉默。 下载文档文件。
不要抹去发生的事情
案例简介：The Brief: Increase sexual assault awareness in Israel. Empower victims to speak out. The Problem: 1 in 3 Israeli women are sexually assaulted. only 10% come forward. The rest try to “erase” what happened. Creative Execution: An email was spread with a Word doc attached. The MS Word “track changes” function was enabled, and Details were given in the email of what viewers might find in the attachment—a young girl’s letter to her sister, mildly recounting her attack. the Track changes function revealed deletions from the story, painting a more complete, graphic picture. Results: The idea of “erasing” started hundreds of conversation and incited outrage. Awareness spiked and some People broke their silence. Download the doc file.
Don't erase what happened
案例简介：简介: 提高以色列对性侵犯的认识。让受害者畅所欲言。 问题是: 每 3 名以色列妇女中就有 1 人遭到性侵犯。只有 10% 站出来。其余的试图 “抹去” 发生了什么。 创意执行: 一封附有 Word doc 的电子邮件被传播。MS 的单词 “跟踪变化” 功能被启用，详细信息在电子邮件中给出了观众可能在附件中找到的东西 -- 一个年轻女孩给她姐姐的信, 温和地讲述她的攻击。Track changes 功能显示了故事中的删除，描绘了一幅更完整的图形图片。 结果: “抹去” 的想法引发了数百次对话，并激起了愤怒。意识增强了，一些人打破了沉默。 下载文档文件。
Don't erase what happened
案例简介：The Brief: Increase sexual assault awareness in Israel. Empower victims to speak out. The Problem: 1 in 3 Israeli women are sexually assaulted. only 10% come forward. The rest try to “erase” what happened. Creative Execution: An email was spread with a Word doc attached. The MS Word “track changes” function was enabled, and Details were given in the email of what viewers might find in the attachment—a young girl’s letter to her sister, mildly recounting her attack. the Track changes function revealed deletions from the story, painting a more complete, graphic picture. Results: The idea of “erasing” started hundreds of conversation and incited outrage. Awareness spiked and some People broke their silence. Download the doc file.
不要抹去发生的事情
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Don't erase what happened
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