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可口可乐: 圣诞老人的桥梁
案例简介:标志性的红色卡车回来了,这意味着它只能意味着一件事...这是圣诞节!
可口可乐: 圣诞老人的桥梁
案例简介:The iconic red truck is back, which means it can only mean one thing... it's Christmaaaaaaas!
Coca-Cola: A Bridge for Santa
案例简介:标志性的红色卡车回来了,这意味着它只能意味着一件事...这是圣诞节!
Coca-Cola: A Bridge for Santa
案例简介:The iconic red truck is back, which means it can only mean one thing... it's Christmaaaaaaas!
可口可乐: 圣诞老人的桥梁
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Coca-Cola: A Bridge for Santa
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The Christmas season doesn't truly begin until that bright red truck makes its way onto the big screen, illuminated by fairy lights, driven by a certain bearded somebody and bearing the good stuff. Of course, it could only be Coca-Cola.Long before John Lewis stole the Christmas spotlight, Coca Cola dominated the screens... and with this spot from JWT Brazil, it seems keen to return to the season's ad ranks.This year's tale, helmed by Fernando Grostein Andrade, follows a young boy as he convinces his father to embrace the Christmas spirit.When the sweet tale was unveiled earlier this week, the story was transformed and brought to life via a travelling entertainment platform - Coca-Cola's Christmas Caravans - which will be paraded through the streets of Brazil. A virtual experience will also be available thanks to Google and Zombie Studio, which will feature an animated version of the story.Now that must get you into the Christmas spirit.
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