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无助的孩子
案例简介：我们为 “内斯特” 精神病协会开展的新活动。“Nestor” 成立于2001年，是希腊最大的免费老年人服务提供商，主要针对阿尔茨海默氏症和痴呆症。患有晚期痴呆症和阿尔茨海默氏症的患者没有帮助就无法生存。他们不再能够执行基本功能，例如洗涤，穿衣，进食或使用厕所。它们完全无法识别周围环境，时间，季节，物体名称或熟悉的面孔。他们又像小而无助的孩子，不断需要照顾者。这正是我们在新活动中所描绘的: 成年患者，表现为迷失或陷入困境的蹒跚学步的人，难以言语。只有当人们阅读整个标题时，才会理解案件的戏剧性。
无助的孩子
案例简介：Our new campaign for “Nestor” Psychogeriatric Association. Founded in 2001, “Nestor” is the largest provider of free services for the elderly in Greece specialized mostly in Alzheimer and dementia. Patients with advanced dementia and Alzheimer’s cannot survive without help. They are no longer able to perform basic functions such as washing, dressing, eating or using the toilet. They show a complete inability to recognize surroundings, time, season, name of objects, or familiar faces. They are again like little, helpless children who are constantly in need of a caregiver. This is exactly what we are depicting in our new campaign: The adult patient, presented as a lost or troubled toddler that struggles with speech. Only when one reads the entire title does understand the drama of the case.
Helpless Children
案例简介：我们为 “内斯特” 精神病协会开展的新活动。“Nestor” 成立于2001年，是希腊最大的免费老年人服务提供商，主要针对阿尔茨海默氏症和痴呆症。患有晚期痴呆症和阿尔茨海默氏症的患者没有帮助就无法生存。他们不再能够执行基本功能，例如洗涤，穿衣，进食或使用厕所。它们完全无法识别周围环境，时间，季节，物体名称或熟悉的面孔。他们又像小而无助的孩子，不断需要照顾者。这正是我们在新活动中所描绘的: 成年患者，表现为迷失或陷入困境的蹒跚学步的人，难以言语。只有当人们阅读整个标题时，才会理解案件的戏剧性。
Helpless Children
案例简介：Our new campaign for “Nestor” Psychogeriatric Association. Founded in 2001, “Nestor” is the largest provider of free services for the elderly in Greece specialized mostly in Alzheimer and dementia. Patients with advanced dementia and Alzheimer’s cannot survive without help. They are no longer able to perform basic functions such as washing, dressing, eating or using the toilet. They show a complete inability to recognize surroundings, time, season, name of objects, or familiar faces. They are again like little, helpless children who are constantly in need of a caregiver. This is exactly what we are depicting in our new campaign: The adult patient, presented as a lost or troubled toddler that struggles with speech. Only when one reads the entire title does understand the drama of the case.
无助的孩子
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Helpless Children
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