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Absolut: Civil Love
案例简介:
Absolut: Civil Love
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Absolut: Civil Love
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Marriage is a globally recognized tradition, yet people still have to fight for the right to love and get married in 2018. Today, the fight is taking place in Lebanon and global spirits maker Absolut is having a hand in taking a stand.Meet Lebanese couple Tarek Mallak and Anastacia al Hajj. They’ve gone against the grain with their civil marriage that took place in international waters, 12 miles off the Lebanese coast, in order to avoid the legal and cultural constraints placed upon interfaith marriage on land. This legal loophole is a fascinating solution that allows young couples, like Tarek and Anastacia, to enjoy what should be a rite of passage for every couple in love. Absolut is paving the way for civil love in Lebanon through the Absolut Lebanon Civil Love Campaign.Absolut Lebanon celebrated this powerful moment in history with a declaration of love that has provided people with a platform of support. Absolut’s transformative campaign included 'The Civil Love Exhibit,' which featured renowned Lebanese photojournalists and contemporary artists. Following the exhibit, Absolut celebrated the rise of love at the 'Cotton Candy X Beirut Design X Absolut Closing Party', all shown on Instagram.CreditsAbsolut LebanonJohn Doe PRTAG Media Group
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