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玛丽 · B · 填字游戏
案例简介：EntrySummary 我们想展示老年痴呆症的影响，并展示美国老年痴呆症基金会如何为患者及其家人提供支持。因此,我们有一个共同的爱好，并把它变成了一种体验疾病的方式。与《纽约时报》纵横字谜编辑威尔 · 肖特合作，我们根据玛丽 · B 的真实故事创作了一系列谜题, 帕特 · Y 还有凯瑟琳 · H 真正受老年痴呆症影响的人。线索和答案是基于他们自己生活中不再记得的简单事实和事件。美国主要报纸和杂志秘密出版了这些谜题: 《纽约时报》、《华尔街日报》、《每日新闻》和《大西洋月刊》。每一个都是为了配合这些出版物自己的填字游戏风格和设计，所以他们各自的爱好者会像往常一样试图解决这些问题，并毫无戒心地参与这项运动。
玛丽 · B · 填字游戏
案例简介：EntrySummary We wanted to demonstrate the effects of Alzheimer’s, and show how the Alzheimer’s Foundation of America (A.F.A.) can provide support to patients and their families.Therefore, we took a common hobby and transformed it into a way of experiencing the disease.In partnership with The New York Times crossword editor—Will Shortz—we created a series of puzzles based on the true story of Marie B., Pat Y. and Katherine H.,real individuals affected by Alzheimer’s. Clues and answers are based on simple facts and events in their own lives that they can no longer remember.Major US newspapers and magazines covertly published the puzzles: The New York Times, The Wall Street Journal, Daily News and The Atlantic. Each was made to match these publication’s own crossword style and design, so their respective enthusiasts would attempt to solve them as usual and unsuspectingly engage with the campaign.
Marie B. Crossword
案例简介：EntrySummary 我们想展示老年痴呆症的影响，并展示美国老年痴呆症基金会如何为患者及其家人提供支持。因此,我们有一个共同的爱好，并把它变成了一种体验疾病的方式。与《纽约时报》纵横字谜编辑威尔 · 肖特合作，我们根据玛丽 · B 的真实故事创作了一系列谜题, 帕特 · Y 还有凯瑟琳 · H 真正受老年痴呆症影响的人。线索和答案是基于他们自己生活中不再记得的简单事实和事件。美国主要报纸和杂志秘密出版了这些谜题: 《纽约时报》、《华尔街日报》、《每日新闻》和《大西洋月刊》。每一个都是为了配合这些出版物自己的填字游戏风格和设计，所以他们各自的爱好者会像往常一样试图解决这些问题，并毫无戒心地参与这项运动。
Marie B. Crossword
案例简介：EntrySummary We wanted to demonstrate the effects of Alzheimer’s, and show how the Alzheimer’s Foundation of America (A.F.A.) can provide support to patients and their families.Therefore, we took a common hobby and transformed it into a way of experiencing the disease.In partnership with The New York Times crossword editor—Will Shortz—we created a series of puzzles based on the true story of Marie B., Pat Y. and Katherine H.,real individuals affected by Alzheimer’s. Clues and answers are based on simple facts and events in their own lives that they can no longer remember.Major US newspapers and magazines covertly published the puzzles: The New York Times, The Wall Street Journal, Daily News and The Atlantic. Each was made to match these publication’s own crossword style and design, so their respective enthusiasts would attempt to solve them as usual and unsuspectingly engage with the campaign.
玛丽 · B · 填字游戏
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Marie B. Crossword
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基本信息
- 广告战役： #Alzheimer's Foundation of America-平面-41b6#
- 广告品牌： Alzheimer's Foundation of America
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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