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不能等待
案例简介：结果 在电影院等待使器官捐赠成为一个热门话题。这导致了超过 200 的当地和外国媒体的报道。最重要的是，越来越多的人在电影上映后报名成为器官捐赠者。 活动描述 人们喜欢在电影院看电影，尤其是年轻人。在上海国泰电影院，我们在没有观众通知的情况下推迟了电影。15 分钟过去了，人们因为等待电影而变得焦虑。在这个时候，我们播放了我们的视频。它展示了真正的病人，他们每天都像这样焦急地等待器官捐赠。没有人可以再等了。当观众体验到等待的感觉时，他们可以很容易地注册成为器官捐赠者。这段视频是在不同的电影院以这种方式播放的。电影结束后，他们可以直接报名成为器官捐赠者。我们还拍摄了整个过程，并在 TVC 和社交媒体上传播。 执行 2017.4.1 在上海国泰电影院，我们在没有观众通知的情况下推迟了电影。15 分钟过去了，人们因为等待电影而变得焦虑。在这个时候，我们播放了我们的视频。它展示了真正的病人，他们每天都像这样焦急地等待器官捐赠。每天 800 的人会死，因为他们没有等到收到救生器官。没有人可以再等了。我们让观众体验等待的感觉。这段视频是在不同的电影院以这种方式播放的。电影结束后，人们可以直接报名成为器官捐赠者。我们还拍摄了整个过程，并在 TVC 和社交媒体上传播。 概要 在中国，每年有 300,000 人在等待器官捐赠。对于需要肾脏、肺等器官的患者来说，这是一个无法忍受的长时间等待，每天 800 的患者会因为不等待直到接受拯救器官而死亡。但大多数人对此并不关心。我们想说服更多的人成为器官捐赠者，尤其是年轻人。 战略 由于身体和器官健康，年轻人是器官捐赠的主要对象。然而，很难让他们成为器官捐赠者。如果人们体验到病人正焦急地等待器官捐赠的感觉，他们很容易成为器官捐赠者。人们喜欢在电影院看电影，尤其是年轻人。所以我们选择电影来完成我们的项目。我们在没有观众通知的情况下推迟了这部电影。当人们对等待电影感到焦虑和愤怒时，真正的病人会通过电影屏幕提醒他们有同样的感觉。人们可以报名成为电影中的器官捐赠者。 相关性 由于身体和器官健康，年轻人是器官捐赠的主要对象。人们喜欢在电影院看电影，尤其是年轻人。所以我们选择电影来完成我们的项目。我们在没有观众通知的情况下推迟了这部电影。当人们对等待电影感到焦虑和愤怒时，真正的病人会通过电影屏幕提醒他们有同样的感觉。人们可以报名成为器官捐赠者。我们使用电影屏幕作为我们的媒体来完成我们的项目。在电影院的人也是我们展示想法的媒体。
不能等待
案例简介：Outcome Waiting in the cinemas made organ donation become a hot topic. This resulted in more than 200 local and foreign media coverage. Most importantly, over more and more people signed up to become organ donors after the movies. CampaignDescription People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. After the movie, they could directly sign up to be organ donors. Also we filmed the whole process and spread it on TVC and social media. Execution 2017.4.1 In the Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. Every day 800 of them will die due to not waiting until receiving lifesaving organs. No one can wait any more. We let the audiences experience the feeling of waiting. This video was played in this way in different cinemas. After the movie, people could directly sign up to be organ donors. Also we filmed the whole process and spread it on TVC and social media. Synopsis In China, every year 300,000 people are waiting for organ donation. It is an unbearable long waiting periods for patients in need of organs such as kidneys, lungs etc. Every day 800 patients will die due to not waiting until receiving lifesaving organs. But most people do not care about that. We want to persuade more people to become organ donors, especially young people. Strategy Young people are the main targets for organ donation due to their healthy bodies and organs. However, it is hard to make them become organ donors. If people experience the feeling that patients are waiting anxiously for organ donation, they can easily become organ donors. People like to watch movies at cinema, especially young people. So we choose cinema to do our project. We delay the movie without the audiences’ notice. When people become anxious and angry about waiting for movie, real patients will remind them that they have same feeling, through cinema screens. People can sign up to become organ donors in the cinema. Relevancy Young people are the main targets for organ donation due to their healthy bodies and organs. People like to watch movies at cinema, especially young people. So we choose cinema to do our project. We delay the movie without the audiences’ notice. When people become anxious and angry about waiting for movie, real patients will remind them that they have same feeling, through cinema screens. People can sign up to become organ donors. We use cinema screens as our media to do our project. And also the people who at cinema are our media to show our idea.
Can Not Wait
案例简介：结果 在电影院等待使器官捐赠成为一个热门话题。这导致了超过 200 的当地和外国媒体的报道。最重要的是，越来越多的人在电影上映后报名成为器官捐赠者。 活动描述 人们喜欢在电影院看电影，尤其是年轻人。在上海国泰电影院，我们在没有观众通知的情况下推迟了电影。15 分钟过去了，人们因为等待电影而变得焦虑。在这个时候，我们播放了我们的视频。它展示了真正的病人，他们每天都像这样焦急地等待器官捐赠。没有人可以再等了。当观众体验到等待的感觉时，他们可以很容易地注册成为器官捐赠者。这段视频是在不同的电影院以这种方式播放的。电影结束后，他们可以直接报名成为器官捐赠者。我们还拍摄了整个过程，并在 TVC 和社交媒体上传播。 执行 2017.4.1 在上海国泰电影院，我们在没有观众通知的情况下推迟了电影。15 分钟过去了，人们因为等待电影而变得焦虑。在这个时候，我们播放了我们的视频。它展示了真正的病人，他们每天都像这样焦急地等待器官捐赠。每天 800 的人会死，因为他们没有等到收到救生器官。没有人可以再等了。我们让观众体验等待的感觉。这段视频是在不同的电影院以这种方式播放的。电影结束后，人们可以直接报名成为器官捐赠者。我们还拍摄了整个过程，并在 TVC 和社交媒体上传播。 概要 在中国，每年有 300,000 人在等待器官捐赠。对于需要肾脏、肺等器官的患者来说，这是一个无法忍受的长时间等待，每天 800 的患者会因为不等待直到接受拯救器官而死亡。但大多数人对此并不关心。我们想说服更多的人成为器官捐赠者，尤其是年轻人。 战略 由于身体和器官健康，年轻人是器官捐赠的主要对象。然而，很难让他们成为器官捐赠者。如果人们体验到病人正焦急地等待器官捐赠的感觉，他们很容易成为器官捐赠者。人们喜欢在电影院看电影，尤其是年轻人。所以我们选择电影来完成我们的项目。我们在没有观众通知的情况下推迟了这部电影。当人们对等待电影感到焦虑和愤怒时，真正的病人会通过电影屏幕提醒他们有同样的感觉。人们可以报名成为电影中的器官捐赠者。 相关性 由于身体和器官健康，年轻人是器官捐赠的主要对象。人们喜欢在电影院看电影，尤其是年轻人。所以我们选择电影来完成我们的项目。我们在没有观众通知的情况下推迟了这部电影。当人们对等待电影感到焦虑和愤怒时，真正的病人会通过电影屏幕提醒他们有同样的感觉。人们可以报名成为器官捐赠者。我们使用电影屏幕作为我们的媒体来完成我们的项目。在电影院的人也是我们展示想法的媒体。
Can Not Wait
案例简介：Outcome Waiting in the cinemas made organ donation become a hot topic. This resulted in more than 200 local and foreign media coverage. Most importantly, over more and more people signed up to become organ donors after the movies. CampaignDescription People like to watch movies at cinema, especially young people. At Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. No one can wait any more. When audiences experienced the feeling of waiting, they could easily sign up to become organ donors. This video was played in this way in different cinemas. After the movie, they could directly sign up to be organ donors. Also we filmed the whole process and spread it on TVC and social media. Execution 2017.4.1 In the Cathay Cinema Shanghai, we delayed the movie without the audience’s notice. 15 minutes passed, people became anxious because of waiting for film. At this time we played our video. It showed the real patients who were waiting for organ donation anxiously like this every day. Every day 800 of them will die due to not waiting until receiving lifesaving organs. No one can wait any more. We let the audiences experience the feeling of waiting. This video was played in this way in different cinemas. After the movie, people could directly sign up to be organ donors. Also we filmed the whole process and spread it on TVC and social media. Synopsis In China, every year 300,000 people are waiting for organ donation. It is an unbearable long waiting periods for patients in need of organs such as kidneys, lungs etc. Every day 800 patients will die due to not waiting until receiving lifesaving organs. But most people do not care about that. We want to persuade more people to become organ donors, especially young people. Strategy Young people are the main targets for organ donation due to their healthy bodies and organs. However, it is hard to make them become organ donors. If people experience the feeling that patients are waiting anxiously for organ donation, they can easily become organ donors. People like to watch movies at cinema, especially young people. So we choose cinema to do our project. We delay the movie without the audiences’ notice. When people become anxious and angry about waiting for movie, real patients will remind them that they have same feeling, through cinema screens. People can sign up to become organ donors in the cinema. Relevancy Young people are the main targets for organ donation due to their healthy bodies and organs. People like to watch movies at cinema, especially young people. So we choose cinema to do our project. We delay the movie without the audiences’ notice. When people become anxious and angry about waiting for movie, real patients will remind them that they have same feeling, through cinema screens. People can sign up to become organ donors. We use cinema screens as our media to do our project. And also the people who at cinema are our media to show our idea.
不能等待
暂无简介
Can Not Wait
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基本信息
- 广告战役： #China Organ Transplantation Development Foundation-推广与活动-cfc2#
- 广告品牌： CHINA ORGAN TRANSPLANTATION DEVELOPMENT FOUNDATION
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 汉语
- 媒介平台： 网络
- 获得奖项：
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