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从饥饿到希望
案例简介：好吃!Brands 与 draftcb Chicago 连续第三年合作实施世界饥饿救济计划。我们的共同目标是鼓励消费者从任何百胜餐饮品牌捐赠 1 美元!餐馆。我们的目标范围并不有限 -- 我们为每个人提供了参加运动的机会，并通过捐赠结束世界饥饿。竞选信息主要通过电视传达，得到了新闻稿和口碑的支持。电视现场报道了五次格莱美奖得主克里斯蒂娜 · 阿奎莱拉在洛杉矶高调的街头表演，只有吉他手和她的声音。当她向路过的人大声唱这首歌时，一个打开的吉他盒放在她面前，上面有一个纸板标志，上面写着 “给一美元以换取希望”。随着粉丝们在街上观看她的表演，人们对她街头表演的认识很快通过 YouTube 视频和其他网站传播开来。然而，这项运动是在 ETV 期间通过提及正式开始的!阿奎莱拉特别节目。随后，发布了关于运动的新闻稿，10月份全国和地方都大量播放了电视节目。在过去 40 年里，这一宣传帮助粮食计划署向 6000万个国家运送了 100 吨粮食。
从饥饿到希望
案例简介：Yum! Brands partnered with Draftfcb Chicago for the third consecutive year on their World Hunger Relief initiative. It was our combined goal to encourage consumers to donate $1 with their meal purchase from any of the Yum Brands! restaurants. Our target reach was not limited- we offered everyone the chance to join in the movement and end world hunger with a donation.The campaign message was delivered mainly through TV with support from press releases and word of mouth. The television spots featured the five-time Grammy Award winner Christina Aguilera acting as a street performer in a high profile LA area with only a guitarist and her voice. As she belted out the song Beautiful to people passing by, an open guitar case laid in front of her with a cardboard sign stating, Give a dollar for Hope. Awareness of the street performance was quickly spread through YouTube videos and other internet sites as fans watched her performance on the street. However, the campaign was officially kicked-off through a mention during an ETV! special on Aguilera. Following, press releases were sent out about the campaign and the TV spots heavily aired throughout the month of October nationally and locally. This promotion has helped the WFP deliver over 60 million tons of food to 100 countries over the last 40 years.
From Hunger to Hope
案例简介：好吃!Brands 与 draftcb Chicago 连续第三年合作实施世界饥饿救济计划。我们的共同目标是鼓励消费者从任何百胜餐饮品牌捐赠 1 美元!餐馆。我们的目标范围并不有限 -- 我们为每个人提供了参加运动的机会，并通过捐赠结束世界饥饿。竞选信息主要通过电视传达，得到了新闻稿和口碑的支持。电视现场报道了五次格莱美奖得主克里斯蒂娜 · 阿奎莱拉在洛杉矶高调的街头表演，只有吉他手和她的声音。当她向路过的人大声唱这首歌时，一个打开的吉他盒放在她面前，上面有一个纸板标志，上面写着 “给一美元以换取希望”。随着粉丝们在街上观看她的表演，人们对她街头表演的认识很快通过 YouTube 视频和其他网站传播开来。然而，这项运动是在 ETV 期间通过提及正式开始的!阿奎莱拉特别节目。随后，发布了关于运动的新闻稿，10月份全国和地方都大量播放了电视节目。在过去 40 年里，这一宣传帮助粮食计划署向 6000万个国家运送了 100 吨粮食。
From Hunger to Hope
案例简介：Yum! Brands partnered with Draftfcb Chicago for the third consecutive year on their World Hunger Relief initiative. It was our combined goal to encourage consumers to donate $1 with their meal purchase from any of the Yum Brands! restaurants. Our target reach was not limited- we offered everyone the chance to join in the movement and end world hunger with a donation.The campaign message was delivered mainly through TV with support from press releases and word of mouth. The television spots featured the five-time Grammy Award winner Christina Aguilera acting as a street performer in a high profile LA area with only a guitarist and her voice. As she belted out the song Beautiful to people passing by, an open guitar case laid in front of her with a cardboard sign stating, Give a dollar for Hope. Awareness of the street performance was quickly spread through YouTube videos and other internet sites as fans watched her performance on the street. However, the campaign was officially kicked-off through a mention during an ETV! special on Aguilera. Following, press releases were sent out about the campaign and the TV spots heavily aired throughout the month of October nationally and locally. This promotion has helped the WFP deliver over 60 million tons of food to 100 countries over the last 40 years.
从饥饿到希望
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From Hunger to Hope
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基本信息
- 广告战役： #From Hunger to Hope -ef818#
- 广告品牌： Yum! Brands , Inc.
- 发布日期： 2010-02-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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