Greenfield Meatless Monday|短视频|广告营销案例【ADGuider广告指南】

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格林菲尔德无肉星期一

案例简介：这个创造性的想法既简单又有争议: 格林菲尔德天然肉类公司将于周一成为世界上第一家支持无肉肉类的肉类公司。但我们知道这不仅仅是一种礼仪姿态。为了让这场运动有效，让人们真正思考肉类及其对我们星球的影响，格林菲尔德需要做出教育和激励的真正承诺。这正是他们所做的。作为一个公司，他们每个星期一都完全没有肉。他们的员工，他们的网络存在，最重要的是，他们的社交信息在每个星期一都完全没有肉。甚至在周一无肉的日子里，他们也在谈论吃更好的肉和适量食用的重要性。

格林菲尔德无肉星期一

案例简介：The creative idea was as simple as it was controversial: the Greenfield Natural Meat Co. would become the world’s first meat company to support Meatless Monday. But we knew that this could not just be a ceremonial gesture. For this campaign to be effective and to truly get people thinking about meat and its effect on our planet, Greenfield needed to make a true commitment to educate and inspire. And that’s exactly what they did. As a company they went completely meatless on every single Monday. Their employees, their web presence and most importantly, their social feeds were completely meatless on every Monday. And even during the days leading up to meatless Monday they were talking about the importance of eating better meat and eating it in moderation.