The new campaign targets both DIYers who change their own motor oil, and the do-it-for-me audience who take their vehicles to quick lube shops for oil changes and servicing.A new campaign for Kendall Motor Oil targets both DIY motorists and drivers content to get their vehicles serviced by a local mechanic. The campaign highlights the tagline, "In life, you get out what you put in. The same goes for your engine," while the spot features examples of the hard work that goes into vehicles and machines.Kendall worked with Omaha-based agency Bailey Lauerman and LA-based production company Little Minx to create three spots. Campaign touchpoints include national broadcasts on NBC and NBC Sports Network, supported by national geo-targeted mobile digital display (hitting near quick lube shop locations), paid search, and regional outdoor and radio. A trade print campaign will reach installers and mechanics.CreditsAgency: Bailey LauermanCarter Weitz, Chief Creative OfficerSean Faden, Creative DirectorAaron Jarosh, Associate Creative DirectorHannah Husman, Senior CopywriterJim Ma, DesignerJessica Jarosh, Group Account DirectorEmily Thomas, Senior Account Executive Sally Mars, Executive ProducerStephanie Roy, Account PlannerMegan Storm, Media Strategist/BuyerProduction Company: Little MinxJesso Salto, DirectorLouie Salto, DirectorRhea Scott, Executive ProducerRochelle Savory, Line and Post ProducerEdit: Little MinxJesse Salto, EditorAdam Elder - Spiffy LA, VFX SupervisorJesse Salto, ColoristPine Box Studios, MusicMatt Bobb - Spacewalk Sound, MixClient: Phillips 66 Lubricants [Kendall Motor Oil]Jamie Allison, Director of Brand ManagementJulie Wright, Brand DirectorCarlie Weibert: Communications Specialist