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就在昨天
案例简介：今年夏天，韦斯曼美术馆展示了一种新的公共艺术装置，就在昨天。这座60英尺长的环绕式壁画将在夏天沿着明尼苏达大学双城校区博物馆的外墙进行突出展示。该安装5月17日启动，并将一直显示到2021年10月1日。除安装外，Weisman的永久收藏还将考虑使用每张海报的丝网印刷版。就在昨天，明尼阿波利斯广告公司Solve和实习艺术总监Mike Gaines和第一年撰稿人Maggie Williams在席卷世界2020年的抗议活动中提出了一项倡议。该系列使用标志性的流行文化参考，将我们最近的系统性不公正现象转化为上下文不公正现象，这些不公正现象至今仍在压迫有色人种社区。正如盖恩斯 (Gaines) 在谈到该系列时所说: “海报旨在唤起怀旧的感觉，例如BuzzFeed测验或clickbait的印刷版。图像和颜色吸引了你，这就是真正的信息让你不知道的方式 -- 这是你意想不到的一拳。”威廉姆斯补充道，“ 我认为对于很多美国白人来说，20世纪60年代的民权运动和当今的种族正义运动之间存在脱节。”她继续说，“ 在某些方面，自从《民权法案》、《投票权法案》和《公平住房法》获得通过以来，我们的社会更难正面解决种族主义，因为白人觉得这些立法让它安息了，我们的社会不知何故是 “后种族主义”。在这个系列中，我们使用流行文化试金石向人们展示了所有这些制度进步的最新情况。还没有结束。怎么可能？这一切都发生在昨天。“。当我们与Solve和系列创作者合作举办一场引人注目的海报展览时，Weisman的工作人员抓住了机会，就过去和现在的系统性种族主义进行更深入的对话。美国Solve为韦斯曼美术馆制作的户外广告，类别为: 娱乐、休闲。
就在昨天
案例简介：This summer, Weisman Art Museum presents a new public art installation, Just Yesterday. The 60-foot wraparound mural will be on prominent display over the summer along the exterior façade of the museum at the University of Minnesota Twin Cities campus. The installation launched May 17th and will be on view until October 1, 2021. In addition to the installation, a screen-printed edition of each poster will be considered for Weisman’s permanent collection. Just Yesterday was conceived as part of an initiative by Minneapolis advertising agency Solve and interning Art Director Mike Gaines and first year Copywriter Maggie Williams during the protests that swept the world in 2020. The series uses iconic pop culture references to put systemic injustices from our recent past into context—injustices that continue to oppress communities of color to this day. As Gaines says of the series, “The posters are meant to evoke the feeling of nostalgia, like a BuzzFeed quiz or the print version of clickbait. The images and color draw you in, which is how the real message catches you unaware—a gut punch you aren’t expecting.” Williams adds, “I think for a lot of white Americans, there’s a disconnect between the Civil Rights Movement of the 1960s and the present-day racial justice movement.” She goes on, “In some ways, since the Civil Rights Act, Voting Rights Act, and Fair Housing Act were passed, it’s gotten harder for our society to address racism head-on because white people feel like those pieces of legislation put it to rest, that our society is somehow ‘post-racial.’ With this series, we used pop-culture touchstones to show people just how recent all of this institutional progress is. And it isn’t over yet. How can it be? This all happened just yesterday.” When approached to collaborate with Solve and the series creators to mount an exhibition of the eye-catching posters, the Weisman’s staff embraced the opportunity to cultivate deeper conversations on systemic racism, past and present. Outdoor advertisement created by Solve, United States for Weisman Art Museum, within the category: Recreation, Leisure.
Just Yesterday
案例简介：今年夏天，韦斯曼美术馆展示了一种新的公共艺术装置，就在昨天。这座60英尺长的环绕式壁画将在夏天沿着明尼苏达大学双城校区博物馆的外墙进行突出展示。该安装5月17日启动，并将一直显示到2021年10月1日。除安装外，Weisman的永久收藏还将考虑使用每张海报的丝网印刷版。就在昨天，明尼阿波利斯广告公司Solve和实习艺术总监Mike Gaines和第一年撰稿人Maggie Williams在席卷世界2020年的抗议活动中提出了一项倡议。该系列使用标志性的流行文化参考，将我们最近的系统性不公正现象转化为上下文不公正现象，这些不公正现象至今仍在压迫有色人种社区。正如盖恩斯 (Gaines) 在谈到该系列时所说: “海报旨在唤起怀旧的感觉，例如BuzzFeed测验或clickbait的印刷版。图像和颜色吸引了你，这就是真正的信息让你不知道的方式 -- 这是你意想不到的一拳。”威廉姆斯补充道，“ 我认为对于很多美国白人来说，20世纪60年代的民权运动和当今的种族正义运动之间存在脱节。”她继续说，“ 在某些方面，自从《民权法案》、《投票权法案》和《公平住房法》获得通过以来，我们的社会更难正面解决种族主义，因为白人觉得这些立法让它安息了，我们的社会不知何故是 “后种族主义”。在这个系列中，我们使用流行文化试金石向人们展示了所有这些制度进步的最新情况。还没有结束。怎么可能？这一切都发生在昨天。“。当我们与Solve和系列创作者合作举办一场引人注目的海报展览时，Weisman的工作人员抓住了机会，就过去和现在的系统性种族主义进行更深入的对话。美国Solve为韦斯曼美术馆制作的户外广告，类别为: 娱乐、休闲。
Just Yesterday
案例简介：This summer, Weisman Art Museum presents a new public art installation, Just Yesterday. The 60-foot wraparound mural will be on prominent display over the summer along the exterior façade of the museum at the University of Minnesota Twin Cities campus. The installation launched May 17th and will be on view until October 1, 2021. In addition to the installation, a screen-printed edition of each poster will be considered for Weisman’s permanent collection. Just Yesterday was conceived as part of an initiative by Minneapolis advertising agency Solve and interning Art Director Mike Gaines and first year Copywriter Maggie Williams during the protests that swept the world in 2020. The series uses iconic pop culture references to put systemic injustices from our recent past into context—injustices that continue to oppress communities of color to this day. As Gaines says of the series, “The posters are meant to evoke the feeling of nostalgia, like a BuzzFeed quiz or the print version of clickbait. The images and color draw you in, which is how the real message catches you unaware—a gut punch you aren’t expecting.” Williams adds, “I think for a lot of white Americans, there’s a disconnect between the Civil Rights Movement of the 1960s and the present-day racial justice movement.” She goes on, “In some ways, since the Civil Rights Act, Voting Rights Act, and Fair Housing Act were passed, it’s gotten harder for our society to address racism head-on because white people feel like those pieces of legislation put it to rest, that our society is somehow ‘post-racial.’ With this series, we used pop-culture touchstones to show people just how recent all of this institutional progress is. And it isn’t over yet. How can it be? This all happened just yesterday.” When approached to collaborate with Solve and the series creators to mount an exhibition of the eye-catching posters, the Weisman’s staff embraced the opportunity to cultivate deeper conversations on systemic racism, past and present. Outdoor advertisement created by Solve, United States for Weisman Art Museum, within the category: Recreation, Leisure.
就在昨天
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