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宇航员
案例简介：ClientBriefOrObjective Com Hem 是提供卓越体验的优质品牌，所以我们希望执行完美无瑕。挑战是开发一个迷人的想法和世界级的执行，反映了 Com Hem 的优质内容 -- 没有同样的 “霍利伍德” 预算。所以我们采购库存剪辑，建造布景设计，使用有限的 CGI 和大量的固执。我们设计了符合真实宇航员使用的儿童大小的太空服。我们创造了失重状态，将我们的女主角 (一个九岁的演员，从空手道练习中获得了严格的身体控制) 挂在天花板上，在一个工作室建造的空间站里，后面的墙上有后面的空间投影。音乐也是一个重要的元素，我们让卢 · 里德的《爱的卫星》定调。艺术指导和设计是创作的重要组成部分，我们在每一个决定中都一丝不苟，从布景设计和 CGI 到字体。 简要解释 我们看到一名年轻的女宇航员被卢 · 里德的 “爱的卫星” 发射到太空。我们在空间站跟随她惊人的旅程 -- 直到一只蝴蝶出现。在太空。魔法被短暂地转移到一个客厅，在那里女孩伸手去抓蝴蝶 -- 然后再次沉浸在 iPad 上的内容中，继续她的太空之旅。一个强大娱乐的隐喻 -- 让观众沉浸其中 -- 并在时间和地点上真正旅行。 EntrySummary Com Hem (瑞典的 “回家”) 是瑞典领先的宽带提供商，提供卓越的产品: 市场上最快的宽带和最广泛的电视和游戏。概念 -- “回家体验更强大”，是基于一个简单的洞察力 -- 最好的娱乐是如此强大，观众变得沉浸其中。如此强大的它让你在时间和地点旅行 -- 甚至进入太空。
宇航员
案例简介：ClientBriefOrObjective Com Hem is premium brand that provides superior experiences, so we wanted the execution to be flawless. The challenge was to develop a captivating idea and a world-class execution that reflected Com Hem’s premium content – without the same “Holywood” budgets. So we sourced stock clips, built set design, used limited CGI and a big dose of stubbornness.We designed child sized space suits that matched what real astronauts use. We created weightlessness by hanging our lead actress (a nine year old with serious body control from karate practice) from the ceiling in a studio built space station with back projections of space on the wall behind. The music was also an important element, and we let Lou Reed’s ‘Satellite of Love’ set the tone.Art direction and design was an essential part of the creation, and we were meticulous in every decision, from set design and CGI to typography. BriefExplanation We see a young girl astronaut being launched into space at the tune of Lou Reed's 'Satellite of Love'. We follow her amazing journey at the space station - until a butterfly appears. In space. The magic is briefly transferred to a living room where the girl reaches for the butterfly - before again immersing herself in the in content on her iPad and continues her journey in space. A metaphor for powerful entertainment – enabling the viewer to be immersed - and literally travel in time and place. EntrySummary Com Hem (’Come Home’ in Swedish) is Sweden’s leading provider of broadband, with a superior product offering: the fastest broadband and widest range of TV and Play in the market. The concept - “Come Home to more powerful experiences”, is based on a simple insight - the best entertainment is so powerful that the viewer becomes immersed. So powerful it lets you travel in time and place – even into space.
The Astronaut
案例简介：ClientBriefOrObjective Com Hem 是提供卓越体验的优质品牌，所以我们希望执行完美无瑕。挑战是开发一个迷人的想法和世界级的执行，反映了 Com Hem 的优质内容 -- 没有同样的 “霍利伍德” 预算。所以我们采购库存剪辑，建造布景设计，使用有限的 CGI 和大量的固执。我们设计了符合真实宇航员使用的儿童大小的太空服。我们创造了失重状态，将我们的女主角 (一个九岁的演员，从空手道练习中获得了严格的身体控制) 挂在天花板上，在一个工作室建造的空间站里，后面的墙上有后面的空间投影。音乐也是一个重要的元素，我们让卢 · 里德的《爱的卫星》定调。艺术指导和设计是创作的重要组成部分，我们在每一个决定中都一丝不苟，从布景设计和 CGI 到字体。 简要解释 我们看到一名年轻的女宇航员被卢 · 里德的 “爱的卫星” 发射到太空。我们在空间站跟随她惊人的旅程 -- 直到一只蝴蝶出现。在太空。魔法被短暂地转移到一个客厅，在那里女孩伸手去抓蝴蝶 -- 然后再次沉浸在 iPad 上的内容中，继续她的太空之旅。一个强大娱乐的隐喻 -- 让观众沉浸其中 -- 并在时间和地点上真正旅行。 EntrySummary Com Hem (瑞典的 “回家”) 是瑞典领先的宽带提供商，提供卓越的产品: 市场上最快的宽带和最广泛的电视和游戏。概念 -- “回家体验更强大”，是基于一个简单的洞察力 -- 最好的娱乐是如此强大，观众变得沉浸其中。如此强大的它让你在时间和地点旅行 -- 甚至进入太空。
The Astronaut
案例简介：ClientBriefOrObjective Com Hem is premium brand that provides superior experiences, so we wanted the execution to be flawless. The challenge was to develop a captivating idea and a world-class execution that reflected Com Hem’s premium content – without the same “Holywood” budgets. So we sourced stock clips, built set design, used limited CGI and a big dose of stubbornness.We designed child sized space suits that matched what real astronauts use. We created weightlessness by hanging our lead actress (a nine year old with serious body control from karate practice) from the ceiling in a studio built space station with back projections of space on the wall behind. The music was also an important element, and we let Lou Reed’s ‘Satellite of Love’ set the tone.Art direction and design was an essential part of the creation, and we were meticulous in every decision, from set design and CGI to typography. BriefExplanation We see a young girl astronaut being launched into space at the tune of Lou Reed's 'Satellite of Love'. We follow her amazing journey at the space station - until a butterfly appears. In space. The magic is briefly transferred to a living room where the girl reaches for the butterfly - before again immersing herself in the in content on her iPad and continues her journey in space. A metaphor for powerful entertainment – enabling the viewer to be immersed - and literally travel in time and place. EntrySummary Com Hem (’Come Home’ in Swedish) is Sweden’s leading provider of broadband, with a superior product offering: the fastest broadband and widest range of TV and Play in the market. The concept - “Come Home to more powerful experiences”, is based on a simple insight - the best entertainment is so powerful that the viewer becomes immersed. So powerful it lets you travel in time and place – even into space.
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