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乙型肝炎
案例简介：今天，在世界肝炎日，卫生部开始了一场反对所有类型肝炎的运动。该部正在努力提高人们的认识，并让每个人都参与努力，更加积极地应对这些疾病。为此，专门从事公共利益传播的 nova/sb 被委托带头开展全国范围的宣传运动。世界卫生组织 (世卫组织) 根据巴西 7月28日提出的建议，于 2010年确定了这一日期。此后，这个月被称为 “黄色 7月”。乙型肝炎和丙型肝炎是这场运动的主要焦点，是无形和无声的疾病。因此，将为每个目标受众传递不同的信息。关于乙型肝炎的电影是针对 15 至 29 岁的人，他们被引诱接种疫苗，并强调了预防这种疾病的方法: 总是使用避孕套，从不共用针头和指甲钳等物品。
乙型肝炎
案例简介：Today, on the World Hepatitis Day, the Ministry of Health kicks off a campaign against all types of hepatitis. The Ministry is working towards raising people's awareness and engaging everyone in an effort to respond more vigorously to these diseases. To this end, nova/sb, which specializes in Public Interest Communications, has been commissioned to spearhead a nationwide campaign to inform the population. The World Health Organization (WHO) created the date, on July 28th, following a Brazilian proposal made in 2010. Since then, the month is called the "Yellow July." Hepatitis B and C — the main focus of this campaign — are invisible and silent diseases. Nonetheless, different messages will be put across for each target audience. The film on hepatitis B is targeted at 15- to 29-year-olds, who are enticed into getting vaccinated, and stresses out the ways of preventing the disease: by always using condoms and never sharing objects such as needles and nail pliers.
Hepatitis B
案例简介：今天，在世界肝炎日，卫生部开始了一场反对所有类型肝炎的运动。该部正在努力提高人们的认识，并让每个人都参与努力，更加积极地应对这些疾病。为此，专门从事公共利益传播的 nova/sb 被委托带头开展全国范围的宣传运动。世界卫生组织 (世卫组织) 根据巴西 7月28日提出的建议，于 2010年确定了这一日期。此后，这个月被称为 “黄色 7月”。乙型肝炎和丙型肝炎是这场运动的主要焦点，是无形和无声的疾病。因此，将为每个目标受众传递不同的信息。关于乙型肝炎的电影是针对 15 至 29 岁的人，他们被引诱接种疫苗，并强调了预防这种疾病的方法: 总是使用避孕套，从不共用针头和指甲钳等物品。
Hepatitis B
案例简介：Today, on the World Hepatitis Day, the Ministry of Health kicks off a campaign against all types of hepatitis. The Ministry is working towards raising people's awareness and engaging everyone in an effort to respond more vigorously to these diseases. To this end, nova/sb, which specializes in Public Interest Communications, has been commissioned to spearhead a nationwide campaign to inform the population. The World Health Organization (WHO) created the date, on July 28th, following a Brazilian proposal made in 2010. Since then, the month is called the "Yellow July." Hepatitis B and C — the main focus of this campaign — are invisible and silent diseases. Nonetheless, different messages will be put across for each target audience. The film on hepatitis B is targeted at 15- to 29-year-olds, who are enticed into getting vaccinated, and stresses out the ways of preventing the disease: by always using condoms and never sharing objects such as needles and nail pliers.
乙型肝炎
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Hepatitis B
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基本信息
- 广告战役： #Campaign for the World Hepatitis Day 2017#
- 广告品牌： Ministry of Health
- 发布日期： 2017-07-01
- 行业领域： 生活服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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