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出生集成
案例简介：2020-欧洲最大的合作伙伴领导的代理集团庆祝其成立50周年。50年的创造、创新、独立、融合。当该机构于1970年成立时，为其命名的 “服务计划” 代表了当时一种有远见的方法: 集成的整体通信解决方案。 整合也是周年纪念年的指导主题，因为一个让每个人都参与进来的想法: 全球24个交流场所的4317名员工、公司的合作伙伴和朋友。 SP50周年纪念标志 -- 对20世纪70年代最初的机构标志的明确敬意 -- 之后是一个以独特安排的形式将Serviceplan的 “天生综合” 哲学带入生活的想法。无论是代理家具、商业设备、员工和客户礼物、屏保、社交媒体档案、广告，甚至是办公室狗 -- 一切都是整个安装的一部分，每个元素都带有周年纪念徽标的一部分。徽标本身是微型网站的跳板。以数字方式读出，它将导致安装的历史和Serviceplan的整体基本思想: 集成。 Serviceplan集团全球首席创意官亚历山大 · 席尔解释道: “Serviceplan始于1970年，由慕尼黑的两位联合创始人创立，此后我们成为欧洲领先的独立机构集团。在50周年纪念设计中，我们将过去的自豪感与未来合作的兴奋结合在一起。因为对于未来来说，比以往任何时候都多 -- 不仅仅是考虑到当前世界上的挑战 -- 没有团队，个人什么都不是。未来，我们的行业将比以往任何时候都更加注重合作和创建合适的团队。" 周年纪念设计和综合实施理念是在Serviceplan创意板和汉堡设计机构工作室Oeding之间合作开发的。
出生集成
案例简介：2020 - Europe's largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the "Serviceplan" that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company. The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration. Alexander Schill, Worldwide Chief Creative Officer Serviceplan Group explains: "Serviceplan was started in 1970 by two co-founders in Munich, and we have since become Europe's leading independent agency group. In the 50 year anniversary design we combine our pride in the past with the excitement of working together in the future. Because for the future, more than ever before - and not only in view of the current challenges in the world - the individual is nothing without the team. In the future, our industry will be characterized more than ever before by cooperation and the creation of the right teams.” The anniversary design and the integrated implementation idea were developed in cooperation between the Serviceplan Creative Board and the Hamburg design agency Studio Oeding.
Born Integrated
案例简介：2020-欧洲最大的合作伙伴领导的代理集团庆祝其成立50周年。50年的创造、创新、独立、融合。当该机构于1970年成立时，为其命名的 “服务计划” 代表了当时一种有远见的方法: 集成的整体通信解决方案。 整合也是周年纪念年的指导主题，因为一个让每个人都参与进来的想法: 全球24个交流场所的4317名员工、公司的合作伙伴和朋友。 SP50周年纪念标志 -- 对20世纪70年代最初的机构标志的明确敬意 -- 之后是一个以独特安排的形式将Serviceplan的 “天生综合” 哲学带入生活的想法。无论是代理家具、商业设备、员工和客户礼物、屏保、社交媒体档案、广告，甚至是办公室狗 -- 一切都是整个安装的一部分，每个元素都带有周年纪念徽标的一部分。徽标本身是微型网站的跳板。以数字方式读出，它将导致安装的历史和Serviceplan的整体基本思想: 集成。 Serviceplan集团全球首席创意官亚历山大 · 席尔解释道: “Serviceplan始于1970年，由慕尼黑的两位联合创始人创立，此后我们成为欧洲领先的独立机构集团。在50周年纪念设计中，我们将过去的自豪感与未来合作的兴奋结合在一起。因为对于未来来说，比以往任何时候都多 -- 不仅仅是考虑到当前世界上的挑战 -- 没有团队，个人什么都不是。未来，我们的行业将比以往任何时候都更加注重合作和创建合适的团队。" 周年纪念设计和综合实施理念是在Serviceplan创意板和汉堡设计机构工作室Oeding之间合作开发的。
Born Integrated
案例简介：2020 - Europe's largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the "Serviceplan" that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company. The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration. Alexander Schill, Worldwide Chief Creative Officer Serviceplan Group explains: "Serviceplan was started in 1970 by two co-founders in Munich, and we have since become Europe's leading independent agency group. In the 50 year anniversary design we combine our pride in the past with the excitement of working together in the future. Because for the future, more than ever before - and not only in view of the current challenges in the world - the individual is nothing without the team. In the future, our industry will be characterized more than ever before by cooperation and the creation of the right teams.” The anniversary design and the integrated implementation idea were developed in cooperation between the Serviceplan Creative Board and the Hamburg design agency Studio Oeding.
出生集成
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Born Integrated
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