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庆祝活动
案例简介：对于James Joyce的粉丝来说，广告充满了对作者作品的微妙点头，品牌本身也贯穿其屡获殊荣的产品和包装设计。房间里爱琴海蓝色的暗示是对 “尤利西斯” 第一版防尘罩的认可 (以及该品牌的包装也借鉴了这一灵感)。这座建筑本身是基于乔伊斯的大阿姨们居住的那栋建筑，它也是 “死者” 的背景。点缀在房间周围的橘子是对那些在 “dead” 用餐时吃的橘子以及杜松子酒中的橘子和丁香植物的点头。演员本身甚至对作品点头，演员菲利姆 · 德鲁讲述了画外音。以我的左脚 (1989) 、亚瑟王 (2004) 和承诺 (1991) 而闻名，菲勒姆是爱尔兰民谣歌手罗尼 · 德鲁的儿子，爱尔兰民间乐队都柏林人的创始人之一。
庆祝活动
案例简介：For James Joyce fans, the ad is filled with subtle nods to the author’s works, something the brand itself also carries throughout its award-winning product and packaging design. The hints of Aegean blue in the room are a nod to the first edition dust cover of ‘Ulysses’ (and the brand’s packaging from which also draws on this inspiration). The building itself is based on the one inhabited by Joyce’s great aunts which was also the setting for ‘The Dead’. The oranges dotted about the room are a nod to those eaten at the meal in ‘The Dead’ as well as the orange and clove botanicals in the gin. The cast itself even has nods to the work, with actor Philem Drew narrating the voiceover. Known for My Left Foot (1989), King Arthur (2004) and The Commitments (1991), Philem is the son of the Irish folk singer Ronnie Drew, one of the founders of Irish folk band The Dubliners.
The Celebration
案例简介：对于James Joyce的粉丝来说，广告充满了对作者作品的微妙点头，品牌本身也贯穿其屡获殊荣的产品和包装设计。房间里爱琴海蓝色的暗示是对 “尤利西斯” 第一版防尘罩的认可 (以及该品牌的包装也借鉴了这一灵感)。这座建筑本身是基于乔伊斯的大阿姨们居住的那栋建筑，它也是 “死者” 的背景。点缀在房间周围的橘子是对那些在 “dead” 用餐时吃的橘子以及杜松子酒中的橘子和丁香植物的点头。演员本身甚至对作品点头，演员菲利姆 · 德鲁讲述了画外音。以我的左脚 (1989) 、亚瑟王 (2004) 和承诺 (1991) 而闻名，菲勒姆是爱尔兰民谣歌手罗尼 · 德鲁的儿子，爱尔兰民间乐队都柏林人的创始人之一。
The Celebration
案例简介：For James Joyce fans, the ad is filled with subtle nods to the author’s works, something the brand itself also carries throughout its award-winning product and packaging design. The hints of Aegean blue in the room are a nod to the first edition dust cover of ‘Ulysses’ (and the brand’s packaging from which also draws on this inspiration). The building itself is based on the one inhabited by Joyce’s great aunts which was also the setting for ‘The Dead’. The oranges dotted about the room are a nod to those eaten at the meal in ‘The Dead’ as well as the orange and clove botanicals in the gin. The cast itself even has nods to the work, with actor Philem Drew narrating the voiceover. Known for My Left Foot (1989), King Arthur (2004) and The Commitments (1991), Philem is the son of the Irish folk singer Ronnie Drew, one of the founders of Irish folk band The Dubliners.
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