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案例简介：该活动资产在该公司的数字资产管理系统上的下载率排名第一。现在，在澳大利亚的各个业务中都可以看到海报，商品和横幅，使项目和办公室可以根据自己的特定需求量身定制妈妈的安全信息。 业务成果 最重要的可衡量结果是，自竞选活动开始以来，我们澳大利亚行动的关键事件显着减少。这项运动通过其独特的语调，影响力，消息传递，环境传播和电影产生了巨大的影响。 在过去三年中，Lendlease澳大利亚的重大事件表现与整个Lendlease集团的表现保持一致。自该运动在澳大利亚发起以来，Lendlease Property的表现优于集团9倍，与同期集团的3% 下降相比，重大事件发生的频率27% 下降。 这归功于Mums for Safety，这是当时推出的唯一重要的安全计划。
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案例简介：The campaign assets have recorded the number one download rate on the company’s digital asset management system. The posters, merchandise and banners are now seen across Australian operations allowing projects and offices to convey the Mums for Safety message, tailored to their specific needs. BUSINESS OUTCOMES The most important measurable result is the marked reduction in Critical Incidents at our Australian operations since the campaign launched. This campaign has had a huge impact through its unique tone of voice, its reach, messaging, environmental communications and film. Over the last three years Lendlease Australia’s Critical Incident performance was tracking in line with that of the Lendlease Group as a whole. Since the launch of the campaign in Australia, Lendlease Property has outperformed the Group by a factor of 9, recording a 27% decline in the frequency of Critical Incidents compared to the Group’s decline of 3% in the same period. This has been attributed to Mums for Safety which was the only significant safety program launched at the time.
Lendlease Mums for Safety
案例简介：该活动资产在该公司的数字资产管理系统上的下载率排名第一。现在，在澳大利亚的各个业务中都可以看到海报，商品和横幅，使项目和办公室可以根据自己的特定需求量身定制妈妈的安全信息。 业务成果 最重要的可衡量结果是，自竞选活动开始以来，我们澳大利亚行动的关键事件显着减少。这项运动通过其独特的语调，影响力，消息传递，环境传播和电影产生了巨大的影响。 在过去三年中，Lendlease澳大利亚的重大事件表现与整个Lendlease集团的表现保持一致。自该运动在澳大利亚发起以来，Lendlease Property的表现优于集团9倍，与同期集团的3% 下降相比，重大事件发生的频率27% 下降。 这归功于Mums for Safety，这是当时推出的唯一重要的安全计划。
Lendlease Mums for Safety
案例简介：The campaign assets have recorded the number one download rate on the company’s digital asset management system. The posters, merchandise and banners are now seen across Australian operations allowing projects and offices to convey the Mums for Safety message, tailored to their specific needs. BUSINESS OUTCOMES The most important measurable result is the marked reduction in Critical Incidents at our Australian operations since the campaign launched. This campaign has had a huge impact through its unique tone of voice, its reach, messaging, environmental communications and film. Over the last three years Lendlease Australia’s Critical Incident performance was tracking in line with that of the Lendlease Group as a whole. Since the launch of the campaign in Australia, Lendlease Property has outperformed the Group by a factor of 9, recording a 27% decline in the frequency of Critical Incidents compared to the Group’s decline of 3% in the same period. This has been attributed to Mums for Safety which was the only significant safety program launched at the time.
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Lendlease Mums for Safety
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