本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
F.MENARD
案例简介：简要解释 主要的挑战是将公司的三个业务部门 (生产、屠宰场和屠宰) 统一在一个品牌下。这些单位 -- 其中一个成立了工会 -- 有三个完全不同的名称和品牌形象，部分原因是 1998年购买了屠宰场。品牌形象已经存在多年了，这意味着员工甚至管理层对他们越来越重视。 描述客户的简报 F.M é nard 是一家从事猪肉生产贸易的家族企业。 任务是多方面的。通过定位品牌 -- 我们创新质量，家族传统 -- 我们结合了公司的两大优势: 创新能力，以提供市场上最优质的肉类，并保障其创始人传承的诚实家庭价值观。该机构审查了公司品牌的结构, 设计了标志 -- 包括肉店的标志 -- 并为公司与各种目标客户的所有接触点创建了品牌平台。 设计过程 F.M é nard 的新身份来自传统，灵感来自这家 50 年前的公司的第一个标志，但展示了最新的现代外观。该平台融合了真实的历史照片和当代照片，一目了然地证明，为了保证高质量的肉类，创新确实是公司的首要任务。 结果 首先，F.M é nard 的新品牌形象在 1,000 名员工中产生了巨大的自豪感和归属感。这个结果对客户来说非常重要。不同的目标客户 -- 消费者和商业客户 -- 对新品牌平台反应非常积极。如果这种趋势持续下去，公司的销售额将随着形象的变化而上升。
F.MENARD
案例简介：Brief Explanation The main challenge was to unify the company’s three business units (production, slaughter house and butchery) under one brand. These units—one of which was unionized—had three completely different names and brand images, partly as a result of the purchase of the slaughter house in 1998. The brand images had existed for many years, which meant that the employees and even management had grown very attached to them. Describe the brief from the client F. MÉNARD is a family business involved in the pork production trade. The mandate was manifold. By positioning the brand—we innovate for quality, a family tradition—we combined the two major strong points of the company: the capacity to innovate in order to offer the best quality meat on the market, and the safeguard of honesty-based family values handed down by its founder. The agency reviewed the architecture of the company’s brands, designed the logo—including the logo for the butcher shop—and created the brand’s platform for all the company’s points of contact with its various target clientele. Design Process The new identity of F. MÉNARD draws from tradition and is inspired by the very first logo of this 50-year old company, but displays an up-to-date modern look. The platform blends genuine historical photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority. Results First and foremost, F. MÉNARD’s new brand image generated a great sense of pride and belonging amongst its 1,000 employees. A result that was of huge importance for the client. The different targeted clientele—consumers and commercial clients alike—reacted very positively to the new brand platform. If the trend continues, the company’s sales are headed higher following this change in image.
F. MENARD
案例简介：简要解释 主要的挑战是将公司的三个业务部门 (生产、屠宰场和屠宰) 统一在一个品牌下。这些单位 -- 其中一个成立了工会 -- 有三个完全不同的名称和品牌形象，部分原因是 1998年购买了屠宰场。品牌形象已经存在多年了，这意味着员工甚至管理层对他们越来越重视。 描述客户的简报 F.M é nard 是一家从事猪肉生产贸易的家族企业。 任务是多方面的。通过定位品牌 -- 我们创新质量，家族传统 -- 我们结合了公司的两大优势: 创新能力，以提供市场上最优质的肉类，并保障其创始人传承的诚实家庭价值观。该机构审查了公司品牌的结构, 设计了标志 -- 包括肉店的标志 -- 并为公司与各种目标客户的所有接触点创建了品牌平台。 设计过程 F.M é nard 的新身份来自传统，灵感来自这家 50 年前的公司的第一个标志，但展示了最新的现代外观。该平台融合了真实的历史照片和当代照片，一目了然地证明，为了保证高质量的肉类，创新确实是公司的首要任务。 结果 首先，F.M é nard 的新品牌形象在 1,000 名员工中产生了巨大的自豪感和归属感。这个结果对客户来说非常重要。不同的目标客户 -- 消费者和商业客户 -- 对新品牌平台反应非常积极。如果这种趋势持续下去，公司的销售额将随着形象的变化而上升。
F. MENARD
案例简介：Brief Explanation The main challenge was to unify the company’s three business units (production, slaughter house and butchery) under one brand. These units—one of which was unionized—had three completely different names and brand images, partly as a result of the purchase of the slaughter house in 1998. The brand images had existed for many years, which meant that the employees and even management had grown very attached to them. Describe the brief from the client F. MÉNARD is a family business involved in the pork production trade. The mandate was manifold. By positioning the brand—we innovate for quality, a family tradition—we combined the two major strong points of the company: the capacity to innovate in order to offer the best quality meat on the market, and the safeguard of honesty-based family values handed down by its founder. The agency reviewed the architecture of the company’s brands, designed the logo—including the logo for the butcher shop—and created the brand’s platform for all the company’s points of contact with its various target clientele. Design Process The new identity of F. MÉNARD draws from tradition and is inspired by the very first logo of this 50-year old company, but displays an up-to-date modern look. The platform blends genuine historical photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority. Results First and foremost, F. MÉNARD’s new brand image generated a great sense of pride and belonging amongst its 1,000 employees. A result that was of huge importance for the client. The different targeted clientele—consumers and commercial clients alike—reacted very positively to the new brand platform. If the trend continues, the company’s sales are headed higher following this change in image.
F.MENARD
暂无简介
F. MENARD
暂无简介
基本信息
- 广告战役： #F. Ménard-设计与品牌-10312#
- 广告品牌： F. Ménard
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
