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改变苦涩的甜味
案例简介：迈克 (Mike's) 和奥美 (ogilvyper ú) 发起了 “为甜蜜而痛苦” 运动，以激发年轻人从积极的角度看待生活。作为这项运动的一部分，奥美·佩鲁 (ogilvyper ú) 设计了 “Los Graffitis Dulces” (最甜蜜的graffitis)，该计划得益于Cake，Fiasco和Ilustronauta等当地著名的涂鸦艺术家，设法将破坏行为转变为城市艺术。”在奥美，我们一直寻求开发具有相关内容的创新行动，使我们能够将迈克与主要消费者年轻人联系起来。在这种情况下，我们希望增强产品的甜度并对街道产生影响。将破坏行为转化为快乐涂鸦的力量表明了我们必须对周围事物给予积极认识的能力 ”，奥美秘鲁首席创意官Yasu Arakaki表示。秘鲁奥美为Mikes制作的户外广告类别: 酒精饮料。
改变苦涩的甜味
案例简介：Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.
Change the bitter for the sweet
案例简介：迈克 (Mike's) 和奥美 (ogilvyper ú) 发起了 “为甜蜜而痛苦” 运动，以激发年轻人从积极的角度看待生活。作为这项运动的一部分，奥美·佩鲁 (ogilvyper ú) 设计了 “Los Graffitis Dulces” (最甜蜜的graffitis)，该计划得益于Cake，Fiasco和Ilustronauta等当地著名的涂鸦艺术家，设法将破坏行为转变为城市艺术。”在奥美，我们一直寻求开发具有相关内容的创新行动，使我们能够将迈克与主要消费者年轻人联系起来。在这种情况下，我们希望增强产品的甜度并对街道产生影响。将破坏行为转化为快乐涂鸦的力量表明了我们必须对周围事物给予积极认识的能力 ”，奥美秘鲁首席创意官Yasu Arakaki表示。秘鲁奥美为Mikes制作的户外广告类别: 酒精饮料。
Change the bitter for the sweet
案例简介：Mike´s and Ogilvy Perú launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle. As part of this campaign, Ogilvy Perú designed “Los Graffitis + Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. "At Ogilvy we always seek to develop innovative actions that have relevant content that allows us to connect Mike's with young people, the main consumers. In this case, we wanted to reinforce the sweetness of the product and generate an impact on the streets. The power of transforming vandalism into happy graffiti shows the capacity we have to give a positive vision to the things that surround us ", indicated Yasu Arakaki Chief Creative Officer of Ogilvy Perú. Outdoor advertisement created by Ogilvy, Peru for Mikes, within the category: Alcoholic Drinks.
改变苦涩的甜味
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Change the bitter for the sweet
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