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    南方贫困法律中心: 格雷的大卫 · 戈利亚特

    案例简介:

    南方贫困法律中心: 格雷的大卫 · 戈利亚特

    案例简介:

    Southern Poverty Law Center: El corrido de David y Goliat by Grey

    案例简介:

    Southern Poverty Law Center: El corrido de David y Goliat by Grey

    案例简介:

    南方贫困法律中心: 格雷的大卫 · 戈利亚特

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    Southern Poverty Law Center: El corrido de David y Goliat by Grey

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    广告公司: Grey

    案例详情

    The Southern Poverty Law Center (SPLC) and the Latin Grammy-winning band Flor De Toloache have released a song that aims to help prevent human rights abuses by conveying important information about the rights immigrants can exercise when interacting with law enforcement and immigration authorities.The single, El corrido de David y Goliat, out now on Chulo Records, is the first release of the Immigrant Songs Initiative. It is available on all digital streaming platforms and for sale on iTunes and streaming on Spotify.The song is a corrido, a popular narrative music genre about oppression, the daily life of peasants and other socially relevant topics. Many corrido stories relate to the lives of people living near the border, who deal with fear and abuse on an everyday basis. One of the goals of the project is to reach people who may not have access to modern media where legal information is commonly dispersed – which is why the song is being played on broadcast radio, with distribution tailored to specifically focus on regions with high immigrant populations.The effort includes a video to share the broader message of the Immigrant Songs Project. It provides further understanding of the legal abuse suffered by many immigrants and refugees across the border. The concept was developed with creative support from Wing – the multicultural unit of Grey.CreditsCREATIVE AGENCY: Wing / GreyAdvertiser: Southern Poverty Law CenterSpot Title: El Corrido de David y GoliatFirst Air Date: 2/22Agency: Wing / GreyChief Creative Officer: Pepe AguilarCreative Director: Bernardo RodriguezCopywriter: Tomás SalazarSVP Account Director: Ernesto JamesEXECUTIVE PRODUCTION: TownhouseTownhouse Head of Integrated Production: James McPhersonTownhouse Exec. Producer: Tania SalterTownhouse Producer: Momo Parra / Nadina SteinbergTownhouse Music Producer: Leland DrakeProduction Company (location): TH StudiosCamera & Photography: Chase Wagner / Aaron Meehan / Momo ParraEditor (person & company): Dominick MartimucciStock Video: Getty imagesPost Producer: Celines CorderoBand Producer: Jacob PlasseRecording Studio: Studio GMusic/Sound Design (person & company): TBDPrincipal Talent:Singer & cords: Shae FiolSinger and cords: Mireya RamosSinger and trumpet: Julie Acosta

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