Pizza Delivery Man|海报/平面|广告营销案例【ADGuider广告指南】

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案例简介：苏黎世联邦理工学院是世界上最著名的大学之一。每年，50 名最优秀的理科学生通过 ETH 卓越奖学金计划获得经济支持。这使他们能够专注于硕士学位，并确保他们有时间进行出色的研究。ETH 卓越奖学金由捐款资助。该运动以著名的 ETH 毕业生阿尔伯特 · 爱因斯坦 (Albert Einstein) 为例，展示了如果聪明的头脑被兼职工作分散了学习的注意力，那将是多么矛盾。阿尔伯特 · 爱因斯坦从 1896年到 1900年在苏黎世理工学院学习。在 1905年出版了他的相对论后，他从 1912年到 1914年在这里担任理论物理教授。

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案例简介：The ETH Zurich is one of the most renowned universities in the world. Each year, the 50 most outstanding science students receive financial support through the ETH Excellence Scholarship Programme. This allows them to concentrate solely on their master’s degrees and ensures they have the time they need to carry out excellent research. The ETH Excellence Scholarships are funded by donations. The campaign uses the example of the famous ETH graduate Albert Einstein to show how paradox it would be, if brilliant minds were distracted from their studies by part-time jobs. Albert Einstein studied at the ETH Zurich from 1896 to 1900. After publishing his Theory of Relativity in 1905, he taught here from 1912 to 1914 as a professor of theoretical physics.