PAL - Phase Alternating Line|海报/平面|广告营销案例【ADGuider广告指南】

PAL 相交流线路

案例简介：背景电子音乐和俱乐部在亚文化圈里更为人所知。PAL 为自己设定的目标是超越汉堡相对较小的场景，将自己定位为电子品牌，主要是模拟音乐。无论是通过印刷还是数字媒体，通过外部活动和预订，都很难吸引注意力。描述创意 (40% 的选票) PAL 是汉堡的模拟技术音乐俱乐部。地点在一座旧的上市发电厂大楼的电视塔下面。与场地相适应，PAL 这个名字代表相位交替线，一种彩色图像在模拟电视中的传输技术。名称和位置使得将电视类比转化为交际基本概念成为强制性的。它始终如一地决定了新公司设计的所有元素和接触点。描述执行情况 (40% 的选票) 徽标是一个旧的电子管监视器，图形设计拾取了这次几乎图像的干扰信号。翻译成数字风格模仿经典图文电视。这本书将这个概念呈现为三大支柱: 封面 (可玩的乙烯基)，模拟电视的令人不安的图像 (布局系统的基础),和水平移动 (典型的 PAL) 作为图形翻译。这本书翻译了 PAL 概念和俱乐部的模拟特性。封面是一张 7 英寸的黑胶唱片，播放常驻 DJ Faerber 的独家配乐。整个布局，特别是章节分隔符扩展了这个想法。标题以 7 英寸的格式剪切，每章旋转。在设置的网格中拾取记录封面的方形。记录中的强制性孔是特征性的，使其可以在物理记录播放器上播放。列出结果 (20% 的选票) PAL 俱乐部是由于汉堡缺乏技术俱乐部而成立的。例如，与柏林不同，过去没有场景为场景创建的汉堡位置。一个关于音乐热爱的俱乐部，而不仅仅是一段美好的时光。PAL 基金会由 DJs 开发，专注于独特的声音体验。为了这种发烧友的精神，我们创造了一个企业设计原则，不仅导致了几个受欢迎的收藏家的项目 (PAL 传单，海报，评论书)，而且建立了一个明确的,鲜明的品牌外观，在现场被广泛接受。

PAL 相交流线路

案例简介：Background Electronic music and clubs are more known in subcultural circles. The PAL has set itself the goal to be known beyond the relatively small scene in Hamburg and to position itself as a brand for electronic, mainly analog music. Whether via print or in the digital media, through external events and bookings, it is difficult to attract attention. Describe the creative idea (40% of vote) The PAL is a club for analog techno music in Hamburg. The location is below the television tower in an old listed power plant building. Fitting to the venue, the name PAL stands for Phase Alternating Line, a transmission technology of colored images in analog televisions. The name and the location made it obligatory to turn the television analogy into a communicative basic concept. It consistently determines all elements and touchpoints of the new corporate design. Describe the execution (40% of vote) The logo is an old tube monitor, and the graphic design picks up the almost iconographic interfering signals of this time. The translation into a digital style imitates the classic teletext. The book renders this concept into three pillars: the cover (a playable vinyl), the disturbing image of analog television (the basis for the layout system), and the horizontal shifts (typical for PAL) as graphic translations. The book translates the PAL concept and the analog peculiarities of the club. The cover is a 7-inch vinyl record, which plays the exclusive soundtrack of resident DJ Faerber. The whole layout and especially the chapter separators extend this idea. The headlines are cut in 7-inch format and rotate every chapter. The square shape of the record cover is picked up in the set grid. The obligatory hole in the record is characteristic and makes it playable on a physical record player. List the results (20% of vote) The PAL Club was founded due to the lack of techno clubs in Hamburg. Unlike Berlin, for example, there used to be no Hamburg location created by the scene for the scene. A club that was about the love of the music and not just for a good time. Developed by DJs, PAL’s foundation has focused on a unique sound experience. For this audiophile spirit, we have created a Corporate Design principle that not only lead to several popular collector’s items (PAL flyer, posters, the review book) but furthermore established a clear, distinctive brand appearance, widely accepted in the scene.