PAL - Phase Alternating Line|海报/平面|广告营销案例【ADGuider广告指南】

PAL-相位交变线

案例简介：背景电子音乐和俱乐部在亚文化圈中更为人所知。PAL的目标是在汉堡相对较小的场景之外广为人知，并将自己定位为电子品牌，主要是模拟音乐。无论是通过印刷品还是数字媒体，通过外部活动和预订，都很难引起人们的注意。描述创意 (投票40%) The PAL是汉堡的模拟技术音乐俱乐部。该位置位于一座旧的受保护的发电厂大楼的电视塔下方。适合场地的名称PAL代表相位交替线，这是一种模拟电视中彩色图像的传输技术。名称和位置使其必须将电视类比转变为交流的基本概念。它始终如一地确定了新企业设计的所有元素和接触点。描述执行情况 (投票40%) 徽标是旧的电子管监视器，图形设计拾取了这次几乎是图像的干扰信号。翻译成数字风格模仿了经典的图文电视。这本书将这个概念分为三个支柱: 封面 (可播放的乙烯基)，模拟电视的令人不安的图像 (布局系统的基础) 以及作为图形翻译的水平移位 (典型的PAL)。这本书翻译了PAL概念和俱乐部的模拟特性。封面是一张7英寸的黑胶唱片，播放常驻DJ Faerber的独家配乐。整个布局，尤其是章节分隔符扩展了这个想法。标题以7英寸格式剪切，并旋转每一章。在设置的网格中拾取记录封面的正方形形状。唱片中的强制性漏洞是特征性的，可以在物理唱片播放器上播放。列出结果 (投票20%) 由于汉堡缺乏技术俱乐部，PAL俱乐部成立了。例如，与柏林不同，过去没有场景为场景创建的汉堡位置。这是一个关于音乐的热爱的俱乐部，而不仅仅是一个美好的时光。PAL的基金会由dj开发，专注于独特的声音体验。对于这种发烧友精神，我们创造了一个企业设计原则，不仅导致几个受欢迎的收藏品 (PAL传单，海报，评论书)，而且还建立了一个清晰，独特的品牌外观，在现场被广泛接受。

PAL-相位交变线

案例简介：Background Electronic music and clubs are more known in subcultural circles. The PAL has set itself the goal to be known beyond the relatively small scene in Hamburg and to position itself as a brand for electronic, mainly analog music. Whether via print or in the digital media, through external events and bookings, it is difficult to attract attention. Describe the creative idea (40% of vote) The PAL is a club for analog techno music in Hamburg. The location is below the television tower in an old listed power plant building. Fitting to the venue, the name PAL stands for Phase Alternating Line, a transmission technology of colored images in analog televisions. The name and the location made it obligatory to turn the television analogy into a communicative basic concept. It consistently determines all elements and touchpoints of the new corporate design. Describe the execution (40% of vote) The logo is an old tube monitor, and the graphic design picks up the almost iconographic interfering signals of this time. The translation into a digital style imitates the classic teletext. The book renders this concept into three pillars: the cover (a playable vinyl), the disturbing image of analog television (the basis for the layout system), and the horizontal shifts (typical for PAL) as graphic translations. The book translates the PAL concept and the analog peculiarities of the club. The cover is a 7-inch vinyl record, which plays the exclusive soundtrack of resident DJ Faerber. The whole layout and especially the chapter separators extend this idea. The headlines are cut in 7-inch format and rotate every chapter. The square shape of the record cover is picked up in the set grid. The obligatory hole in the record is characteristic and makes it playable on a physical record player. List the results (20% of vote) The PAL Club was founded due to the lack of techno clubs in Hamburg. Unlike Berlin, for example, there used to be no Hamburg location created by the scene for the scene. A club that was about the love of the music and not just for a good time. Developed by DJs, PAL’s foundation has focused on a unique sound experience. For this audiophile spirit, we have created a Corporate Design principle that not only lead to several popular collector’s items (PAL flyer, posters, the review book) but furthermore established a clear, distinctive brand appearance, widely accepted in the scene.