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宝马: 柏油停机坪颂歌
案例简介：FCB Inferno通过在宝马的新位置向柏油马路致敬，突显了道路的重要性。
宝马: 柏油停机坪颂歌
案例简介：FCB Inferno highlight the importance of the road by poetically paying tribute to tarmac in this new spot for BMW.
BMW: Ode To Tarmac
案例简介：FCB Inferno通过在宝马的新位置向柏油马路致敬，突显了道路的重要性。
BMW: Ode To Tarmac
案例简介：FCB Inferno highlight the importance of the road by poetically paying tribute to tarmac in this new spot for BMW.
宝马: 柏油停机坪颂歌
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BMW: Ode To Tarmac
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Car ads often depict vehicles racing between idyllic backdrops, focusing on their aesthetic and physical performance.But it's the road that takes the star role in this spot from FCB Inferno for BMW. In fact, the focus is on the tarmac itself with the voiceover poetically highlighting its importance for drivers.“This film is a great homage to tarmac," says the agency's CEO, Frazer Gibney. "Something that is often taken for granted, but provides the platform for much joy, excitement and exhilaration. And the best way to exploit it, is of course, with a BMW M product."It's certainly a unique way to sell a car.
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